# The Burgandy Un-Cola Pomegranate 7UP By Alex Covert | Published 2007-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uncola-pomegranate-7up References: [prnewswire](http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY;=/www/story/11-01-2007/0004695131&EDATE;=) I could be mistaken but, I think [7UP](https://www.trendhunter.com/trends/7up-endless-summer) is most appreciated for its simplicity. It is, after all, the UN-cola, right? Well, in the vein of innovation, 7UP is introducing a limited-edition [Pomegranate flavored version](https://www.trendhunter.com/trends/blueberry-pomegranate-bubly) of the [lemon-lime beverage](https://www.trendhunter.com/trends/fruit-soda-flavors). Don't worry, the new flavor will still use 100% natural flavors and will be caffeine free. **Implications** - Soft drinks usually get a bad rep for their unhealthy sugar content. With the emphasis on health and the explosion of pomegranate, companies are looking to work the flavor into drinks to promote a newfound, health-conscious image. So while parents in the past may have said no to soft drinks, there may be success in this healthy approach which will attract kids and adults alike. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Soft Drinks:** Opportunity for soft drink companies to incorporate healthy flavors, such as pomegranate, to attract health-conscious consumers. - **Limited-edition Beverage Flavors:** Creating excitement and demand by introducing limited-edition flavors to traditional beverages, like Pomegranate 7UP. - **Natural and Caffeine-free Beverages:** Meeting consumer demand for natural and caffeine-free options in the beverage industry. ### Industries Being Reshaped - **Soft Drink:** Incorporating healthier flavors and ingredients to attract health-conscious consumers and promote a positive image. - **Beverage:** Exploring limited-edition flavors to create excitement and drive consumer demand for traditional beverages. - **Food and Beverage:** Meeting consumer demand for natural and caffeine-free options in the food and beverage industry. ## Related on Trend Hunter - [Citrusy Summer-Themed Sodas](https://www.trendhunter.com/trends/7up-endless-summer.md) - [Limited Holiday Soda Flavors](https://www.trendhunter.com/trends/shirley-temple-7up.md) - [Global Citrus Soda Platforms](https://www.trendhunter.com/trends/7up-super-duper-refresher.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Social Soda Mixer Campaigns](https://www.trendhunter.com/trends/level-up-with-7up.md) - [Soda-Inspired Alcoholic Refreshments](https://www.trendhunter.com/trends/svns-hard-7up.md) - [Limited-Edition Holiday Sodas](https://www.trendhunter.com/trends/7up-shirley-temple.md) - [Zesty Soda-Inspired Condiments](https://www.trendhunter.com/trends/condiment-range.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md)