# No-Sugar-Added Juice Boxes These New Uncle Matt’s Organic Juice Boxes Come in Two Flavors By Michael Hemsworth | Published 2022-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uncle-matts-organic References: [foodbev](https://www.foodbev.com/news/uncle-matts-organic-launches-no-added-sugar-lemonade-juice-boxes/) & [unclematts](https://www.unclematts.com)  Juice boxes are a lunchtime staple but are often associated with recipes packed with sugar, which is something these new [Uncle Matt’s](https://www.trendhunter.com/trends/uncle-matts-organic-1) Organic juice boxes are here to change. The juice boxes come in two options including No Sugar Added Lemonade and No Sugar Added Strawberry Lemonade, which are both shelf-stabler and contain one-gram or less of sugar. [Sweetened with stevia](https://www.trendhunter.com/trends/tropical-punch-juice-drink), the juices contain 150% of the daily recommended intake of vitamin C along with 25% of the recommended vitamin D. VP of Marketing and Innovation Susan McLean commented on the new Uncle Matt’s Organic juice boxes saying, "As a parent, I am especially excited about the launch of Uncle Matt’s Organic No Sugar Added Lemonade juice boxes that are both kid and mum approved." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **No-sugar-added Products:** Creating more products with no sugar added and using plant-based sweeteners provides a disruptive innovation opportunity for brands in the beverage and food industries. - **Shelf-stable Beverages:** The demand for shelf-stable and on-the-go beverages is increasing, presenting an opportunity for innovation in packaging and ingredient formulations for the beverage industry. - **Functional Beverages:** Adding functional benefits such as vitamins and minerals to beverages appeals to health-conscious consumers and offers a disruptive innovation opportunity for brands in the beverage industry. ### Who This Affects Most - **Beverage Industry:** The beverage industry can benefit from developing more no-sugar-added, shelf-stable, and functional beverage options to appeal to health-conscious consumers. - **Food Industry:** The food industry can explore no-sugar-added options in creating lunchtime staples such as snacks and meals to meet the demand for healthier options. - **Packaging Industry:** The packaging industry can innovate in creating sustainable and convenient packaging options to meet the increasing demand for on-the-go and shelf-stable beverages. ## Related on Trend Hunter - [Vitamin-Infused Kids Juice Boxes](https://www.trendhunter.com/trends/uncle-matts.md) - [Stevia-Sweetened Orange Juices](https://www.trendhunter.com/trends/orange-juice-beverage.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Organic Apple Juice Boxes](https://www.trendhunter.com/trends/organic-apple-juice-beverage.md) - [No-Added-Sugar Drinkable Yogurts](https://www.trendhunter.com/trends/zerog-added-sugar-drinks.md) - [Ultra-Low Sugar Juices](https://www.trendhunter.com/trends/caprisun-zero.md) - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md) - [Ginger Honey Lemonades](https://www.trendhunter.com/trends/ginger-honey-lemonade.md) - [Berry-Packed Organic Juices](https://www.trendhunter.com/trends/uncle-matts-organic-1.md)