# Berry-Packed Organic Juices Uncle Matt's Organic Debuts a New Functional Superfruit Punch By Kanesa D | Published 2023-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uncle-matts-organic-1 References: [bevnet](https://www.bevnet.com/news/2023/uncle-matts-organic-launches-superfruit-punch) & [shop.unclematts](https://shop.unclematts.com/)  [Uncle Matt's Organic](https://www.trendhunter.com/trends/ginger-honey-lemonade) introduces the 'Superfruit Punch,' a new juice beverage with dark sweet cherries, blueberries, and black elderberry. The new product contains only 45 calories per 8 oz. serving and has no cane sugar, preservatives, or artificial flavoring. “We are thrilled with our newest better-for-you boosted beverage, [Uncle Matt’s Organic®](https://www.trendhunter.com/trends/uncle-matts) Superfruit Punch,” said Susan McLean, VP of Marketing and Innovation at Uncle Matt’s Organic®. “With 100% Vitamin C from the acerola cherry plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time." 'Superfruit Punch' arrives in a 52 oz. bottle and will be sold at Sprouts, [Whole Foods](https://www.trendhunter.com/trends/culture-pop-soda-1), and on the brand's DTC website. Image Credit: Uncle Matt's Organic ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 16% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Superfruit Punch:** Opportunity for creating innovative functional beverages that combine various superfruits for added health benefits. - **Better-for-you Boosted Beverage:** Growing demand for healthier beverage options that are low in calories, sugar, and artificial ingredients. - **Antioxidant-rich Drinks:** Increasing market for beverages rich in antioxidants that promote overall health and well-being. ### Who This Affects Most - **Organic Beverage Industry:** Uncle Matt's Organic® leading the way in the organic beverage industry with their new functional Superfruit Punch. - **Functional Beverage Industry:** Opportunity for other functional beverage companies to create innovative products that offer specific health benefits. - **Retail Industry:** Sprouts, Whole Foods, and online sales on Uncle Matt's Organic® DTC website provide sales opportunities for retailers in the organic beverage market. ## Related on Trend Hunter - [Vitamin-Infused Kids Juice Boxes](https://www.trendhunter.com/trends/uncle-matts.md) - [Organic Fruit Punch Juices](https://www.trendhunter.com/trends/organic-fruit-punch-juice-beverage.md) - [Functional Tea Launches](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea.md) - [Stevia-Sweetened Orange Juices](https://www.trendhunter.com/trends/orange-juice-beverage.md) - [No-Sugar-Added Juice Boxes](https://www.trendhunter.com/trends/uncle-matts-organic.md) - [Ginger Honey Lemonades](https://www.trendhunter.com/trends/ginger-honey-lemonade.md) - [Instant Summer Iced Teas](https://www.trendhunter.com/trends/hibiscus-strawberry-fruit-punch.md) - [Tropical Child-Focused Beverages](https://www.trendhunter.com/trends/paradise-punch.md) - [Sour Juice Energy Drinks](https://www.trendhunter.com/trends/boost-energy-tropical-fruit-sour-punch.md)