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# Celebratory Telecom Beverages
T-Mobile Bottled Its "Un-carrier Spirit" with Options for All

By Laura McQuarrie | Published 2021-06-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/uncarrier-spirit
References: [businesswire](https://www.businesswire.com/news/home/20210623005732/en) & [t-mobile5gin](http://www.t-mobile5gin.com)

To celebrate [T-Mobile’s](https://www.trendhunter.com/trends/uncarrier-by-tmobile) Extended Range 5G covering 300 million people months ahead of schedule and Ultra Capacity 5G covering 150 million, the telecommunications provider decided to bottle the Un-carrier spirit as an actual spirit. To emphasize that there are options for everyone, there's not only the Ultra Capacity 5Gin but also the non-alcoholic Extended Range 5Ginger Beer.

Bottles of 5Gin and six-packs of 5Ginger Beer are now available online in limited quantities and the alcoholic product shares a taste of one of the country’s top premier craft distilleries, the woman-owned [Heritage](https://www.trendhunter.com/trends/the-english-heritage) Distilling Company. The non-alcoholic product was created in partnership with craft soda maker [Jones Soda Co.](https://www.trendhunter.com/trends/mary-jones-zero-sugar) These options can be used to create cocktails and mocktails, and celebrate T-Mobile reaching an important milestone goal six months ahead of schedule.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 7% | Activity: 25% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Telecom Celebratory Products:** Telecom companies can create limited edition celebratory products to boost brand image and culture.
- **Non-alcoholic Beverages From Partnership:** Partnerships with craft soda companies can offer telecom companies opportunities to release non-alcoholic products.
- **Collaboration with Craft Distilleries:** Collaboration with craft distilleries can provide a unique and exclusive alcoholic product for telecom companies.

### Who This Affects Most

- **Telecommunications:** Telecommunications can boost their brand image and culture by releasing limited edition celebratory products.
- **Craft Distilleries:** Craft distilleries can offer unique collaborations and exclusive products to telecommunications companies.
- **Craft Soda:** Craft soda companies can partner with telecom companies to release non-alcoholic products.

## Related on Trend Hunter

- [Limited Minimal Branded Beers](https://www.trendhunter.com/trends/nothing-beer.md)
- [Tech-Themed Craft Beers](https://www.trendhunter.com/trends/techthemed-craft-beer.md)
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- [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md)
- [Flexible Telecom Travel Coverage](https://www.trendhunter.com/trends/tmobile-coverage-beyond.md)
- [Champagne-Style Energy Drink Bottles](https://www.trendhunter.com/trends/champagnestyle.md)
