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# Unbreakable Wine Glasses
Djuce's Unbreakable Glass Embraces Scandinavian Design

By Kalin Ned | Published 2023-06-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/unbreakable-wine-glass
References: [djucemerch](https://www.djucemerch.com/products/unbreakableglass)

![Unbreakable Wine Glasses](https://cdn.trendhunterstatic.com/thumbs/508/unbreakable-wine-glass.jpeg)

[Djuce](https://www.trendhunter.com/trends/provocative-can-design), a wine brand known to delight consumers with its cheeky and unexpected offerings and marketing campaigns, recently debuted an unbreakable wine [glass](https://www.trendhunter.com/trends/novaz-crystal-glass). Sure to be high in demand, the Djuce Unbreakable Glass combines the elegance and minimalism found in Scandinavian design with unparalleled durability that will give hosts peace of mind during dinner parties.

Surprisingly, the unbreakable wine glass by Djuce is made out of Tritan Plastic and not glass. However, because of the close focus on design, the silhouette still exudes a strong sense of sophistication. Djuce wanted to stand out on the market and in order to do so, the brand created "a custom ripple pattern, a smooth drop shape that suits any type of wine, and thin edges to give more of that real glass feeling."

Image Credit: Djuce

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 92% | Activity: 88% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Unbreakable Glassware:** Opportunity for disruptive innovation in creating durable and elegant glassware for various industries and applications.
- **Scandinavian Design:** Opportunity for disruptive innovation in incorporating minimalist and functional design elements into various products and industries.
- **Alternative Materials:** Opportunity for disruptive innovation in utilizing non-traditional materials for creating durable and stylish products across different industries.

### Industries Being Reshaped

- **Kitchenware:** Opportunity for disruptive innovation in developing unbreakable and visually appealing glassware for the kitchenware industry.
- **Hospitality:** Opportunity for disruptive innovation in providing unbreakable and stylish glassware solutions for the hospitality industry, such as restaurants and hotels.
- **Outdoor Recreation:** Opportunity for disruptive innovation in producing unbreakable and chic drinking glasses suitable for outdoor recreational activities like picnics, camping, and boating.

## Related on Trend Hunter

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