# Unbreakable Phone Chargers ANCHOR LABS Launches The EVERCABLE -- A Steel-Armored Phone Case By Grace Mahas | Published 2019-06-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unbreakable-phone-charger References: [anchorlabs.co](https://anchorlabs.co/) & [linkedin](https://www.linkedin.com/company/anchor-labs-london-ltd/about/) London based company [ANCHOR LABS](https://www.trendhunter.com/trends/spotify-2) recently launched the EVERCABLE, a nearly unbreakable phone charger made out of steel armor. This versatile product is ideal for consumers who are frustrated with frayed chargers that are unreliable. ANCHOR LABS' first success began in 2017 with its ANCHOR Cable that raised over 400,000 USD on [Kickstarter](https://www.trendhunter.com/trends/connect-pro-cable) and [IndieGoGo](https://www.trendhunter.com/trends/supercalla-cable). Its newest cable, the EVERCABLE, is compatible with both Apple and Android phones. The durable charger can withstand scissors and is slightly expandable to compensate for any pulling. The brand plans to enter local retail stores internationally. As more companies are making technology antiquated through planned obsolete, other companies, such as ANCHOR LABS, are targeting dissatisfied consumers with long-lasting, high-quality products. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Durable Phone Accessories:** Companies like ANCHOR LABS are focusing on creating long-lasting and highly reliable phone accessories. - **Anti-obsolete Technology:** In response to planned obsolescence, companies are developing products that resist becoming outdated. - **Consumer-focused Durability:** Brands are recognizing the demand for durable products and are creating solutions to meet consumers' needs. ### Who This Affects Most - **Mobile Phone Accessories:** The mobile phone accessories industry is seeing a shift towards more durable and reliable products. - **Technology Manufacturing:** Manufacturers in the technology industry are exploring opportunities to create anti-obsolete products. - **Consumer Electronics Retail:** Retailers in the consumer electronics industry can offer high-quality, long-lasting products to meet customer demands. ## Related on Trend Hunter - [Durable Sustainable Accessories](https://www.trendhunter.com/trends/fairphone-1.md) - [Magnetic Charging Innovations](https://www.trendhunter.com/trends/connect-pro-cable.md) - [Durable Eco-Friendly Tech Accessories](https://www.trendhunter.com/trends/fariphone-accessories.md) - [Folding Multi-Position Charger Cables](https://www.trendhunter.com/trends/keychain-charger-cable.md) - [Rugged Keychain Connectivity Cables](https://www.trendhunter.com/trends/nomad-chargekey-v2.md) - [Multipurpose Magnetic Cables](https://www.trendhunter.com/trends/supercalla-cable.md) - [Stylishly Reliable Charging Cables](https://www.trendhunter.com/trends/beats-cables.md) - [Transparent Phone Cables](https://www.trendhunter.com/trends/nothing-1.md) - [Versatile Charging Cables](https://www.trendhunter.com/trends/elf-cable.md)