# Unbreakable Drinking Cups Snow Peak's Unbreakable Cup Refuses to Shatter By Gurveer Brah | Published 2015-09-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/unbreakable-cup References: [hypebeast](http://hypebeast.com/2015/8/snow-peak-food-grade-silicon-cups) & [snowpeak](http://snowpeak.com/products/silicone-rocks-glass?variant=4521557892) This unbreakable cup uses a very strong, durable material, making it the only drinking dishware you'll ever need. Outdoor lifestyle brand [Snow Peak's](https://www.trendhunter.com/trends/snow-peak-3) 'Silicone Rock Glass' is made of a silicone material to give its users a long-lasting, fun experience. This versatile drinking solution doesn't use conventional materials like glass, wood or even metals. The silicone makes the glass unbreakable and flexible, eliminating any chance of breaking your glass -- so when you drop your drink, all you'll have to clean up is the liquid. The glass is easy to clean, food-grade and perfect for the occasional whiskey and other liquors that are served [on-the-rocks](https://www.trendhunter.com/trends/rex-rock). The unbreakable cup is also perfectly safe to be used for hot beverages. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Silicone Drinkware:** Opportunity for companies to introduce silicone-based drinkware, providing options to customers who desire durable and long-lasting drinking vessels. - **Unbreakable Dishware:** Opportunity for companies to create unbreakable dishware using unconventional materials that are lightweight, flexible, and durable. - **Multi-purpose Cups:** Opportunity for companies to create cups that can be used for both hot and cold beverages, allowing for greater versatility and convenience for customers. ### Industries Being Reshaped - **Outdoor & Camping Gear:** Opportunity for outdoor and camping gear companies to offer customers durable and unbreakable drinkware for use in outdoor activities without worry of breaking or shattering. - **Food & Beverage:** Opportunity for food and beverage companies to serve drinks in unbreakable cups, ensuring safety for employees and customers while also providing a unique experience. - **Hospitality & Tourism:** Opportunity for hotels, resorts, and other hospitality and tourism businesses to provide guests with unbreakable cups, creating a safer and more convenient experience while also reducing the need for replacements. ## Related on Trend Hunter - [Break-Resistant Champagne Glasses](https://www.trendhunter.com/trends/champagne-glasses1.md) - [Travel-Ready Cocktail Cups](https://www.trendhunter.com/trends/high-camp-tumbler-set.md) - [Unbreakable Portable Cups](https://www.trendhunter.com/trends/unbreakable-cups.md) - [Transparent Crystal Glasswares](https://www.trendhunter.com/trends/novaz-crystal-glass.md) - [Modern Sippy Cup Designs](https://www.trendhunter.com/trends/modern-sippy-cup.md) - [Sustainable Upcycled Glass Cups](https://www.trendhunter.com/trends/hmm-design.md) - [Aftertaste-Free Titanium Cups](https://www.trendhunter.com/trends/titaner-colorti-doublewall-cup.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Eco-Friendly Double Wall Mugs](https://www.trendhunter.com/trends/tidouble-wall-mugs.md)