# Designer-Made Art Installations Valentino Shares the ‘Unboxing’ Installations with Global Stylists By Kanesa D | Published 2023-03-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/unboxing References: [fashionunited.in](https://fashionunited.in/news/fashion/valentino-unveils-unboxing-installations-with-renowned-stylists/2023032039043) & [valentino](https://www.valentino.com/en-us/collections/unboxing-valentino-spring-summer-2023-show)  With installations designed by stylists Law Roach, Rebecca Corbin-Murray, and Anna Dello Russo, [Valentino](https://www.trendhunter.com/trends/alessandro-micheles) has launched a worldwide 'Unboxing' campaign. Hosted in major cities such as London, New York, and Shanghai, the exhibits feature interpretations of Valentino's Spring/Summer 2023 collection by Pierpaolo Piccioli. There will also be [styling sessions and in-store promotions](https://www.trendhunter.com/trends/designer-installations) in several cities, including London. Moreover, Valentino is also working with GameOn Technologies to provide a chat experience with AI so that clients worldwide can view the project remotely. Each stylist has also made a specific [Spotify](https://www.trendhunter.com/trends/spotify-car-thing-2) playlist that will be aired in the chosen shops for the period of their installation. The Spotify playlists are connected via a QR code printed on a customized cube inside the window design and help to immerse the viewers in the exhibits. Image Credit: Valentino ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 42% | Activity: 65% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Designer Installations:** The trend towards designer-made art installations in major cities presents opportunities for creative collaborations with brands. - **Interactive Experiences:** The integration of AI chat technology and customized Spotify playlists provides opportunities for innovative and immersive interactive experiences in retail and art installations. - **Global Campaigns:** The expansion of global campaigns and exhibitions, combined with the use of technology, will continue to transform traditional marketing and promotion strategies. ### Who This Affects Most - **Fashion:** The fashion industry can leverage designer-made art installations as a marketing tool to create unique in-store experiences that drive traffic and sales. - **Retail:** The integration of technology in art installations and in-store promotions provides retail companies with opportunities to create innovative, engaging environments that drive foot traffic and sales. - **Art:** The trend towards designer-made art installations presents opportunities for artists and designers to collaborate with brands and create unique, immersive experiences for viewers. ## Related on Trend Hunter - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Multi-Sensory ASMR Experiences](https://www.trendhunter.com/trends/dubai-airport-popup.md) - [Immersive Luxe Fashion Installations](https://www.trendhunter.com/trends/burberry-streets.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Surprise Fashion Line Drops](https://www.trendhunter.com/trends/surprise-valentino-collection.md) - [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md) - [Luxurious Lipstick Pop-Ups](https://www.trendhunter.com/trends/spike-valentino-popup.md)