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# Voice-Powered Unboxing Experiences
Gwynnie Bee Created a Voice-Activated Unboxing Adventure

By Laura McQuarrie | Published 2018-08-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/unboxing-experience
References: [wwd](https://wwd.com/fashion-news/fashion-scoops/gwynnie-bee-gets-chatty-with-help-from-alexa-1202772111/) & [closet.gwynniebee](https://closet.gwynniebee.com/)

Gwynnie Bee is a subscription service that gives women the chance to access an unlimited closet of designer clothing—and to help consumers learn about its size-inclusive service, Gwynnie Bee created a first-of-its-kind "[voice-activated adventure unboxing experience](https://www.trendhunter.com/trends/unboxing-activation)" for [Amazon](https://www.trendhunter.com/trends/aipowered-shopping-experts) Alexa.

As all Gwynnie Bee customers will open their subscription box to access the styles inside, the brand created a choose-your-own-adventure experience to enhance the product discovery and try-on experience. As part of the [voice technology experience](https://www.trendhunter.com/trends/alexacom), a member takes on the role of the main character who goes on a journey. Alexa launches into a tale about the woman's workday and the intern who bumps into her and spills coffee on her brand-new outfit—fortunately, Alexa also shares that Gwynnie Bee covers the cost of cleaning the clothes.

The conversational interaction helps to educate consumers, provide them with a personalized experience and connect with them once they have received the physical product.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 49% | Activity: 65% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Voice-activated Adventure Unboxing:** Creating choose-your-own-adventure experiences using voice technology enhances product discovery and try-on experiences.
- **Personalized Voice Interactions:** Using voice technology to provide personalized experiences and connect with customers after they receive the physical product.
- **Voice-powered Education:** Using conversational interactions to educate consumers about the brand's services and benefits.

### Sectors Adopting This

- **Subscription Services:** The subscription-based industry can leverage voice-activated adventures to enhance customer experiences and brand engagement.
- **Fashion and Apparel:** The fashion industry can utilize voice-powered unboxing experiences to showcase their products and provide interactive try-on experiences.
- **Voice Technology:** The voice technology industry can explore the potential of voice-activated adventures to create innovative and immersive experiences.

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