# End-of-Week Meal Kit Promotions The Old El Paso 'Unbox (Fajita) Friday' Campaign is Celebratory By Michael Hemsworth | Published 2021-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unbox-fajita-friday References: [talkingretail](https://www.talkingretail.com/products-news/grocery/old-el-paso-puts-the-fun-back-in-fridays-with-latest-campaign-17-02-2021/) & [oldelpaso](https://www.oldelpaso.co.uk) The Old El Paso 'Unbox (Fajita) Friday' campaign is being launched in the UK to help encourage consumers to pick up one of the brand's signature meal kits to create a dinner with their household when the week comes to an end. The campaign promotes the brands Fajita [Kit](https://www.trendhunter.com/trends/old-el-paso-tortilla-pockets-kit) that comes with all the essentials to make a premium meal with only fresh ingredients required as an additional purchase. The campaign will include a number of influencer-driven initiatives as well as food and recipe content including a number of [Instagram](https://www.trendhunter.com/trends/taco-bell-canada) stickers and GIFs for users to pepper into their posts. The Old El Paso 'Unbox (Fajita) Friday' campaign will also feature a radio partnership with [Kiss radio](https://www.trendhunter.com/trends/presson-nails) and the Hits Radio Drive Show. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **End-of-week Meal Kits:** Disruptive innovation opportunity to create meal kits targeted specifically for end-of-week consumption. - **Influencer-driven Campaigns:** Disruptive innovation opportunity to incorporate influencer-driven initiatives to promote products or services. - **Social Media Integration:** Disruptive innovation opportunity to incorporate social media stickers and GIFs to engage with users and promote products or services. ### Who This Affects Most - **Meal Kit Delivery Services:** Disruptive innovation opportunity to partner with radio stations to promote end-of-week meal kits. - **Food and Beverage Industry:** Disruptive innovation opportunity to incorporate influencer-driven initiatives to promote food and beverage products. - **Digital Marketing Industry:** Disruptive innovation opportunity to incorporate social media stickers and GIFs to engage with users and promote products or services. ## Related on Trend Hunter - [Weekly Tex-Mex Meal Campaigns](https://www.trendhunter.com/trends/fajita-fridays.md) - [Street Food-Inspired Meal Kits](https://www.trendhunter.com/trends/old-el-paso-street-vibes.md) - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md) - [Celebratory Tex-Mex Meal Kits](https://www.trendhunter.com/trends/old-el-paso-day-of-the-dead.md) - [Veggie Tex-Mex Meal Kits](https://www.trendhunter.com/trends/veggie-fajita-kit.md) - [Zesty Soft Taco Kits](https://www.trendhunter.com/trends/street-vibes-soft-taco-kit.md) - [Fajita-Ready Seasoning Mixes](https://www.trendhunter.com/trends/old-el-paso-fajita-seasoning-mix.md) - [Ready-to-Enjoy Tex-Mex Meals](https://www.trendhunter.com/trends/ready-meals.md) - [Breakfast Taco Kits](https://www.trendhunter.com/trends/breakfast-taco-kit.md)