# Artisanal Toilet Rolls Tushy's Unbleached Bamboo Toilet Paper Packaged Without Plastic By Laura McQuarrie | Published 2019-09-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/unbleached-bamboo-toilet-paper References: [fastcompany](https://www.fastcompany.com/90400017/meet-the-artisanal-toilet-paper-startups-taking-on-big-tissue/) & [hellotushy](https://hellotushy.com/products/tushy-bamboo-toilet-paper) [Tushy](https://www.trendhunter.com/trends/tushy-launched-hindsight) makes [unbleached bamboo toilet paper](https://www.trendhunter.com/trends/caboo) that can easily be ordered online as part of a one-time purchase or a recurring subscription—available in discounted monthly and annual options. With a pre-paid subscription, the cost of Tushy's eco-friendly toilet rolls comes down to as little as just over a dollar per roll. The brand's three-ply sheets are made of a readily available renewable material and no BPAs, offering a safe and sustainable experience. Unlike many store-bought toilet paper products that are bundled together under a plastic sheath, Tushy is passionate about offering a sustainable, [plastic-free solution](https://www.trendhunter.com/trends/tree-free-paper-towels). The brand's rolls are individually wrapped with a decorative design that makes the experience of getting a fresh new roll comparable to opening a present. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Toilet Paper:** Opportunity for businesses to develop and market sustainable toilet paper options that are made from renewable materials and packaged without plastic. - **Subscription-based Toilet Paper:** Disruptive innovation opportunity to create subscription models for toilet paper sales, providing convenience and cost savings for customers. - **Individually Wrapped Toilet Paper:** Potential for businesses to differentiate themselves by offering individually wrapped toilet paper rolls with unique and decorative designs, enhancing the user experience. ### Where This Applies - **Sustainable Product Packaging:** Opportunity for packaging companies to develop eco-friendly packaging solutions for toilet paper and other consumer goods, reducing plastic waste. - **Subscription E-commerce:** Innovative opportunity to create subscription-based e-commerce platforms specifically focused on selling toilet paper and related bathroom products. - **Home Goods and Hygiene:** Potential for businesses in the home goods and hygiene industry to expand their product offerings by incorporating sustainable and individually wrapped toilet paper. ## Related on Trend Hunter - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco.md) - [Sustainable Toilet Paper Brands](https://www.trendhunter.com/trends/sustainable-toilet-paper.md) - [Luxury Vegan Bath Tissues](https://www.trendhunter.com/trends/wholeroll.md) - [Plastic-Free Kitchen Paper Towels](https://www.trendhunter.com/trends/betterway-bamboo.md) - [Clogging-Free Bamboo Toilet Papers](https://www.trendhunter.com/trends/krazy-klean-walla.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Strong Bamboo Towels](https://www.trendhunter.com/trends/panda-eco-paper.md)