# Charitable Pink-Hued Mezcals Convite Launches Its New 'Una' Expression For Breast Cancer Awareness By Niko Pajkovic | Published 2022-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/una References: [bevnet](https://www.bevnet.com/spirits/2022/convite-launches-una-to-honor-breast-cancer-awareness-month) & [hotalingandco](https://www.hotalingandco.com/portfolio/convite-mezcal/)  Specialty mezcal brand Convite has announced the release of its new limited-edition 'Una' mezcal, which features a unique pink-hued appearance that was formulated by the brand to honor Breast Cancer Awareness Month. In addition, 10% of every bottle of Una sold will go towards the Mexican breast cancer charity Fundación de Cáncer de Mama. Una is naturally tinted with an ingredient called Cochineal, which is native to Mexico. Aside from the unique coloring, the limited-edition mezcal differs only slightly from other Convite offerings. For example, the company used its same precise distillation methods for Una as it does for its classic product line. “Breast cancer is a disease that has a profound impact on women and families across Mexico. In recognition of Breast Cancer Awareness Month, the team at Hotaling & Co. is honored to launch Convite Una’ and support the important work of early detection and treatment provided by FUCAM,” said Brian Radics, Chief Marketing Officer, Hotaling & Co. Image Credit: Convite ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 20% | Activity: 46% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Related on Trend Hunter - [Award-Winning Mezcals](https://www.trendhunter.com/trends/awardwinning-mezcal.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md) - [Collaboration Coffee Liqueurs](https://www.trendhunter.com/trends/mr-black-x-ilegal-mezcal-cask-coffee-liqueur.md) - [Purple-Hued Plum Liqueurs](https://www.trendhunter.com/trends/plum-liqueur.md) - [Super-Premium Aged Tequila](https://www.trendhunter.com/trends/cristalino.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Artisanal Italian Gins](https://www.trendhunter.com/trends/kranebet-gin.md) - [Breast Cancer-Supporting Mezcals](https://www.trendhunter.com/trends/convite.md)