# Amsterdam-Honoring Dynamic Workspaces UN Studio Designs the New Headquarters for Booking.com By Amy Duong | Published 2023-07-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/un-studio References: [dezeen](https://www.dezeen.com/2023/07/25/booking-com-hq-un-studio/) & [unstudio](https://www.unstudio.com/)  Design practice UN Studio creates the newest headquarters for Booking.com in Amsterdam. The building is defined by a slew of details including the plethora of [staircases, galleries, and bridges](https://www.trendhunter.com/trends/schieblocks). All of these are meant to foster a closer [sense of collaboration](https://www.trendhunter.com/trends/unorthodox-designs) and encourage more social interactions. It is found right by the Central station and is meant to celebrate the city. The building overlooks views of the harbor and has a skylit atrium at the center. Co-founder of UN Studio, Ben van Berkel explains that "We wanted the overall concept for the building to serve as a reflection of Amsterdam – its location and the Dutch travel company's base since its inception. The architecture, therefore, combines the robust qualities and the [industrial history of the harbor](https://www.trendhunter.com/trends/nderkleiva), with glazed detailing that reduces the overall immenseness of the building and gently reflects the glistening of the water and sky." Image Credit: UN Studio ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 10% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Workspaces:** Opportunity for companies to design office spaces that foster collaboration and social interaction. - **Celebrating City Identity:** The challenge for architects to create buildings that reflect the essence and history of a city, creating a unique sense of place. - **Blending Industrial and Modern Design:** Exploration of architectural designs that combine the industrial heritage of a location with contemporary elements, creating a visually striking contrast. ### Where This Applies - **Architecture:** Architects can find opportunities to design innovative office spaces that promote collaboration and incorporate city identity into their designs. - **Real Estate:** Real estate developers can leverage the rising demand for dynamic workspaces by creating buildings that prioritize collaboration and community engagement. - **Travel and Hospitality:** Travel and hospitality companies can explore partnerships with architects to design headquarters that celebrate the city and create a unique experience for employees and visitors. ## Related on Trend Hunter - [Pier-Side Dynamic Office Spaces](https://www.trendhunter.com/trends/big-hq.md) - [Hotel-Inspired Renovations](https://www.trendhunter.com/trends/amsterdam-zuid.md) - [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md) - [Multifunctional Cross-Disciplinary Buildings](https://www.trendhunter.com/trends/blox-building.md) - [Studio-Workshop Offices](https://www.trendhunter.com/trends/banda-agency-kyiv.md) - [Modern Heritage Workspaces](https://www.trendhunter.com/trends/norton-folgate-offices.md) - [Urban Skyline-View Apartments](https://www.trendhunter.com/trends/apartment-with-a-view.md) - [Stacked Cylindrical City Towers](https://www.trendhunter.com/trends/oopen.md) - [Repurposed Imperfection-Embraced Buildings](https://www.trendhunter.com/trends/civic-architects-and-vdndp.md)