# Plant-Powered Aged Cheeses Monroe by UMYUM is a Camembert-Style Cheese Made with Whole Foods By Laura McQuarrie | Published 2025-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/umyum References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/introducing-umyum/) & [umyum](https://www.umyum.ca/)  [UMYUM](https://www.trendhunter.com/trends/plantbased-dairy) was born out of necessity and experimentation with plant-based cheesemaking after co-founders Katherine and Baz Corden discovered their newborn’s dairy intolerance. Now, UMYUM serves up products like Monroe, a white-rind Camembert-style inspired by French classics, but made from the cashew kernel. Other simple, whole food ingredients go into making the inventive, nutrient-dense dairy-free cheese, such as water, salt and cultures—and no added oils, starches, fillers or artificial flavors are to be found here. Flavor-wise, Monroe is described as "charming, subtle and unmistakable with its bloomy rind, earthy, sweet tones and a creamy finish." Alongside Monroe, its signature aged cheese, UMYUM offers several [dairy-alternative soft cheeses](https://www.trendhunter.com/trends/wunderkern) that add interest to cheeseboards with bold flavors like Za’atar & Spices, Chutney & Saffron, and Coffee & Pepper. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 49% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Aged Cheeses:** UMYUM's use of whole foods like cashew kernels in plant-based aged cheeses showcases a shift towards healthier, dairy-free alternatives that disrupt traditional cheese production. - **Clean Label Innovations:** The absence of oils, starches, fillers, or artificial flavors in UMYUM's products reflects a growing consumer demand for clean label, ingredient-transparent food offerings. - **Gourmet Dairy Alternatives:** UMYUM's variety of bold-flavored, dairy-free cheeses presents opportunities in the gourmet dairy alternative market as consumers seek unique and sophisticated plant-based options. ### Sectors Adopting This - **Dairy Alternatives:** The creation of Camembert-style cheeses from nuts like cashews offers significant innovation potential in the expanding dairy alternatives industry. - **Health-focused Foods:** UMYUM's nutrient-dense cheese options align with the health-focused industry's move towards nutritious plant-based offerings devoid of unnecessary additives. - **Specialty Foods:** Specialty food markets can be transformed by UMYUM's introduction of distinctive flavored plant-based cheeses that cater to refined palates and dietary restrictions. ## Related on Trend Hunter - [Aesthetically Pleasing Plant-Based Dairy](https://www.trendhunter.com/trends/plantbased-dairy.md) - [Plant-Powered Spreadable Crèmes](https://www.trendhunter.com/trends/brie-creme.md) - [Naturally Ripened Plant-Based Cheeses](https://www.trendhunter.com/trends/future-of-cheese.md) - [Plant-Based Artisanal Cheeses](https://www.trendhunter.com/trends/plantbased-artisanal-cheese.md) - [Surface-Ripened Plant-Based Cheeses](https://www.trendhunter.com/trends/jay-joy-albert.md) - [Handmade Cashew-Based Cheeses](https://www.trendhunter.com/trends/vegan-cheese-brand.md) - [Exceptional Plant-Based Cheeses](https://www.trendhunter.com/trends/julienne-bruno-vegan-cheeses.md) - [Plant Milk Cheese Spreads](https://www.trendhunter.com/trends/plant-milk-cheese-spreads.md) - [Probiotic-Packed Alt Cheeses](https://www.trendhunter.com/trends/garlic-cheese-alternative.md)