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# Blazing Jungle Editorials
The Umno Magazine July 2010 Spread is Creating Its Own Heat Wave

By Zoe Badley | Published 2010-07-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/umno-magazine-july-2010
References: [glamcheck](http://www.glamcheck.com/fashion/2010/07/07/natalia-oliveira-christophe-caron-umno-magazine-5/) & [umnomagazine.blogspot](http://umnomagazine.blogspot.com/)

Oh my lord, jungle shoots are always blazing! It's already a heat wave in North America, but in the Umno Magazine July 2010 spread these fashion models are creating their own scorching temperatures.

Not to say that male model Christophe Caron isn't incredible in this editorial, but it's really Natalia Oliveira that steals the show. The Umno Magazine July 2010 features both fashion models sweltering in the blazing heat while embracing one another. Be sure to check out the gallery for more shots by photographer Victor Soria.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 67% | Activity: 30% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Blazing Jungle Editorials:** Exploring the trend of fashion editorials set in jungle environments, offering opportunities for creative and exotic fashion shoots.
- **Heat Wave Fashion:** The rising popularity of fashion shoots that create their own scorching temperatures, presenting opportunities for unique and attention-grabbing visuals.
- **Model Chemistry:** Embracing the trend of fashion editorials that highlight the chemistry between models, showcasing their interactions and connections.

### Who This Affects Most

- **Fashion:** The fashion industry can leverage the trend of blazing jungle editorials to create captivating campaigns and showcase unique designs in an exotic setting.
- **Photography:** For photographers, the trend of heat wave fashion editorials presents an opportunity to experiment with lighting, composition, and storytelling in unique and challenging environments.
- **Magazine Publishing:** Magazine publishers can tap into the trend of model chemistry editorials to create captivating content that resonates with their audience and drives engagement.

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