# Turkey-Inspired Menswear Umit Benan's SS '11 Collection is Inspired by His Homeland By Tiana Reid | Published 2010-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/umit-benan References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=33&ArticleID=7820&PageNum=1) & [umitbenan](http://www.umitbenan.com/) Umit Benan is determined to put Turkey on the fashion map. After all, his [homeland is the inspiration](https://www.trendhunter.com/trends/abaya-capsule) behind his SS '11 collection. Istanbul's ultra-relaxed coffee shops and sartorial attitude take on new life in Umit Benan's collection of baggy trousers and [double-breasted jackets](https://www.trendhunter.com/trends/soft-touch-by-bugatchi). Benan's SS '11 collection is very Old World, but at the same time has a modern point of view. The pieces were anchored by chocolates, navy blues and earth-inspired hues that, without a doubt, added to its Turkish charm. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 79% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Turkish-inspired Menswear:** The trend of incorporating Turkish influences into menswear designs provides an opportunity for innovative fashion brands to offer unique and culturally-rich clothing options. - **Relaxed Sartorial Attitude:** The trend of embracing relaxed and comfortable sartorial attitudes in fashion opens up opportunities for brands to create stylish yet comfortable clothing that effortlessly combines fashion and function. - **Modernizing Old World Aesthetics:** The trend of modernizing traditional Old World aesthetics in fashion presents an opportunity for brands to create innovative designs that blend historical references with contemporary elements. ### Who This Affects Most - **Fashion:** The fashion industry can embrace the trend of Turkish-inspired menswear by incorporating elements of Turkish culture and design into their collections. - **Retail:** The retail industry can capitalize on the trend of relaxed sartorial attitudes by offering comfortable yet stylish clothing options that cater to consumers seeking both fashion and comfort. - **Textiles:** The textiles industry can benefit from the trend of modernizing old world aesthetics by creating fabrics and materials that mimic traditional designs while incorporating modern technological advancements. ## Related on Trend Hunter - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Region-Inspired Collections](https://www.trendhunter.com/trends/abaya-capsule.md)