# Masculine Female Fashion The Umit Benan Spring 2013 Collection Gets Androgynous By Katie Pagnotta | Published 2012-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/umit-benan-spring-2013 References: [highsnobette](http://www.highsnobette.com/news/2012/12/13/umit-benani-once-loved-a-woman-who-loved-menswear-spring-2013/screen-shot-2012-12-12-at-3_41_33-pm-387x572/) & [style](http://www.style.com/fashionshows/review/S2013MEN-UBENAN/) The Umit Benan Spring 2013 collection introduces womenswear that is baggy, non-conformist and menswear-inspired. The collection called 'I Once Loved A Woman Who Loved Menswear' is a literal take on women who feel empowered and prefer wearing masculine attire. The collection boasts loose fitting shirts, relaxed fit trousers, boyfriend blazers and short suit combos. The over-sized pieces engulf the models and there is a sense of ease and effortlessness to the looks. Umit Benan is a label that focuses on storytelling and this collection does exactly that. It takes the concept of a certain type of woman and manifests itself into a full-blown collection of wearable [womenswear with menswear appeal](https://www.trendhunter.com/trends/shapes-we-take). The Umit Benan Spring 2013 collection is androgynous and an example of [gender-bending done precisely](https://www.trendhunter.com/trends/sujitha-shivajothi). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 90% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Non-conformist Gender Fashion:** Expanding beyond traditional gender norms in fashion design offers inclusive marketing and product development opportunities. - **Androgynous Styling:** Designing clothing with androgynous elements appeals to a wider consumer base and offers more versatile wardrobe options. - **Storytelling Fashion:** Creating fashion collections with a narrative or identity can create a stronger connection between the products and consumers. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from challenging traditional gender norms and exploring storytelling narratives in designs. - **Marketing:** Inclusive, gender-neutral marketing campaigns can cater to a wider audience and promote social progress. - **Product Development:** Creating products with androgynous elements can cater to a more diverse consumer base and promote inclusivity in fashion. ## Related on Trend Hunter - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)