# Crisp Checked Suits Thomas Lohr Photographs Hans Hatt for Umit Benan Special By Katherinev123 | Published 2011-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/umit-benan-special References: [designscene.net](http://www.designscene.net/2011/10/umit-benan-thomas-lohr.html) & [umitbenan](http://www.umitbenan.com/) Designer Umit Benan, who recently took over as creative director of the design house Trussardi, is featured in this Umit Benan Special for Achtung magazine. The feature appears in the publication's September 2011 issue and showcases model Hans Hatt wearing the polished and prim menswear pieces for which Benan is known. Benan's eponymous label, which is apparently very popular in Japan, centers on [sophisticated, classic men's pieces](https://www.trendhunter.com/trends/aaron-levine) that also have a casual element to them. This editorial photographed by Thomas Lohr displays fashions true to Benan's style, showcasing Hatt in everything from a [clean-cut, checked suit](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers) and a simple blue button-up and camel pant combo, to a [slouchy navy sweater and trouser outfit](https://www.trendhunter.com/trends/uniqlo-u-fw24) that could very well be inspired by Benan's Turkish roots. The Umit Benan Special in Achtung was styled by fashion editor Markus Ebner. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 71% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Menswear:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and manufacturing processes for high-end menswear. - **Casual Elegance:** Disruptive innovation opportunity: Create a new line of comfortable yet stylish menswear that blurs the line between casual and formal. - **Cultural-inspired Fashion:** Disruptive innovation opportunity: Combine traditional and cultural elements with contemporary fashion to create unique menswear collections. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality technology to enhance the online shopping experience for customers. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop sustainable and high-performance fabrics for use in luxury menswear. - **Fashion Media:** Disruptive innovation opportunity: Establish a digital platform for showcasing emerging menswear designers and promoting their collections. ## Related on Trend Hunter - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)