# Scruffy Chic Umit Benan Fall/Winter 2009 Menswear Collection is Rough On the Outside By Danielle Levy | Published 2009-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/umit-benan-mens-wear References: [men.style](http://men.style.com/news/blog/2009/02/designing-well.html) & [manindie.ning](http://manindie.ning.com/photo/photo/slideshow?albumId=2392485:Album:5891) Umit Benan's Fall/Winter 2009 collection was certainly inspired by Benan's recent move from New York to Milan. My first attraction is the use of an older looking, scruffy-looking male model. This is a good look that I'd like to see become a trend (more beards!). The casual, layered style of these looks works well for me, and I think Benan succeeded in every piece, from the tailored suits to the beautiful worn-looking denim. **Implications** - My favorite look in this collection is the blue two-piece suit that's being worn oh so well by the grey-haired model. The basketball in his hand also makes the picture pop. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 64% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Scruffy-looking Male Models:** Opportunity for fashion brands to embrace a more rugged and authentic aesthetic, utilizing older and scruffy-looking male models. - **Layered Casual Style:** Potential for the fashion industry to adopt a more relaxed and layered approach to men's fashion, creating a trend that resonates with consumers. - **Worn-looking Denim:** Disruptive innovation opportunity for denim manufacturers to produce jeans with a worn and distressed appearance, appealing to consumers seeking a vintage-inspired aesthetic. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on the trend of using scruffy-looking male models and explore more layered casual styles. - **Modeling:** Modeling agencies and brands can tap into the demand for older and more authentic-looking models in the fashion industry. - **Denim:** Denim manufacturers can innovate by creating worn and distressed denim products, catering to consumers seeking a vintage-inspired look. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)