# Ocean-Infused Whisky Spirits Yoshino Spirits Co.'s Umiki is Made with Water from the Pacific By Laura McQuarrie | Published 2020-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/umiki References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/03/yoshino-creates-ocean-infused-whisky/) & [yoshinospirits](https://www.yoshinospirits.com/en/products/gin) Japan’s Yoshino Spirits Co. is introducing what it calls the world's first ocean-infused whisky, as Umiki is made with water from the Pacific Ocean. The unconventional whisky spirit is blended with [Japanese ocean-side malt whiskies](https://www.trendhunter.com/trends/shindo-experimental-01) and [grain whiskies](https://www.trendhunter.com/trends/glenlivet-rum-and-bourbon) and finished off in Japanese pine tree barrels. The name of the new product, Umiki, captures the essence of its unique qualities, as it references the Japanese words for ocean and tree. As the ocean and the pine tree are revered as powerful symbols of life, Umiki unites the natural elements to create an unconventional whisky spirit. Thanks to its unique qualities, Umiki is said to have an aroma that reminds of a sea breeze, as well as a well-rounded floral taste. Image Credit: Yoshino Spirits Co. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ocean-infused Spirits:** Innovative liquor companies can experiment with infusing spirits with ocean water to create unique flavors and aromas. - **Environmentally-conscious Production:** Producing spirits using sustainable, natural resources like ocean water can appeal to eco-conscious consumers. - **Localized Whisky Production:** Whisky brands can differentiate themselves by using locally-sourced ingredients like ocean water from nearby bodies of water to create unique products. ### Sectors Adopting This - **Alcoholic Beverages:** Alcoholic beverage producers can create innovative new products by incorporating ocean water and other unique ingredients into their spirits. - **Environmental Conservation:** Companies in the realm of environmental conservation and sustainability can partner with spirits brands that use natural, sustainable resources, like ocean water. - **Tourism and Travel:** Whisky production using locally-sourced ingredients like ocean water can appeal to travelers interested in experiencing the unique flavors and culture of the region. ## Related on Trend Hunter - [Cherry Blossom-Inspired Whiskies](https://www.trendhunter.com/trends/grand-yozakura.md) - [Smoky Limited-Edition Whiskeys](https://www.trendhunter.com/trends/japanese-singlemalt-whisky.md) - [Single-Grain Japanese Spirits](https://www.trendhunter.com/trends/iconic-spirits.md) - [Exotically Thematic Whiskies](https://www.trendhunter.com/trends/bill-lumsden-x-azuma-makoto.md) - [Collaborative Spirit Drinks](https://www.trendhunter.com/trends/chivas-regal-takumi-reserve.md) - [Sake-Inspired Japanese Whiskeys](https://www.trendhunter.com/trends/onikishi.md) - [Limited-Edition Mushroom Whiskies](https://www.trendhunter.com/trends/bearface-canadian-whisky.md) - [Anime-Branded Japanese Whiskeys](https://www.trendhunter.com/trends/kumesen-shuzo-ukiyo.md) - [Sensorial Whisky Fragrances](https://www.trendhunter.com/trends/akro-malt.md)