# Celebratory Football Fashion Capsules Umbro and Akomplice Collaborated to Commemorate a Sport By Amy Duong | Published 2018-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/umbro-and-akomplice References: [hypebeast](https://hypebeast.com/2018/5/umbro-akomplice-spring-summer-2018-lookbook) & [webstore.akomplice-clothing](http://webstore.akomplice-clothing.com/all) As 2018's FIFA World Cup fast approaches this June, [Umbro](https://www.trendhunter.com/trends/penalty-culture) and Akomplice have joined forces to drop a collection suitable for the excited football fans. The sportswear label and streetwear brand dropped a range of footwear essentials, as well as some celebratory apparel pieces. The offerings are seasonally appropriate for the warmer weather -- the same time that the World Cup takes place. The collaborative range is comprised of many classic Umbro pieces including the [footy kit and track jacket](https://www.trendhunter.com/trends/oof-x-umbro) with a reworked touch by Akomplice. The two forces blend together [streetwear aesthetics](https://www.trendhunter.com/trends/crossover-collection) with the pragmatic design of 80s football gear. Some standout details include the design imprints that read "Fear, "Love," "Control" and "Trust," with crossed-out negative words. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 49% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Celebratory Football Fashion:** Opportunity for brands to create limited edition clothing and accessories inspired by global sporting events. - **Collaborative Streetwear Collections:** Potential for streetwear brands to partner with established sportswear labels to create unique and innovative fashion capsules. - **Retro Sports Aesthetic:** Demand for clothing that combines nostalgic retro design elements with modern sportswear functionality. ### Industries Being Reshaped - **Sportswear:** Sportswear brands can explore collaborations with streetwear labels to tap into the intersection of fashion and sports. - **Streetwear:** Streetwear brands can seize the opportunity to create limited edition collections that resonate with sports enthusiasts. - **Fashion:** The fashion industry can incorporate retro sports aesthetics into their designs to cater to the growing demand for athleisure and nostalgia. ## Related on Trend Hunter - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Tactical Football Capsules](https://www.trendhunter.com/trends/furon-v8.md)