# Sultry Shoe Lookbooks The Umbro 1350 Lookbook Blends Sensuality and Style By Jordan Sowunmi | Published 2011-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/umbro-1350-lookbook References: [bkrw](http://www.bkrw.com/umbro-1350-lookbook/) & [umbro_](http://www.umbro.com) English sportswear, streetwear and football designer Umbro has released their new [marketing campaign](https://www.trendhunter.com/trends/adidas-originals-new-campaign), the Umbro 1350" Lookbook, which departs from the brand's typical ad campaign by blending sex appeal and street kicks. The Umbro 1350" Lookbook features a diverse collection of situations suitable for stomping in their [stylish kicks](https://www.trendhunter.com/trends/breeze-sneaker). Each photograph is a POV view of actions very common to young consumers. One shows a man in white Umbro sneakers looking at a female friend as she vomits with the caption 'Game Over.' Another shows provides the POV of a man on the roof, also in white Umbros, with the caption reading 'Sing When You're Winning.' My favorite photograph in the Umbro 1350" Lookbook features a POV of a man in black Umbros facing a scantily clad woman, with the caption reading 'Offside.' The Umbro 1350" Lookbook exudes a subtle swagger and real life personality that makes the marketing instantly relatable for many young males. **Implications** - Companies that seek to target a youth demographic would be wise to show ads that feature non-verbal signifiers that connect their brand with a youth lifestyle. When consumers see that the brand subtly understands their market, they will be attracted to the company on a subconscious level. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 89% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Creatively Blending Sex Appeal and Style:** Opportunity for fashion brands to create marketing campaigns that combine sensuality and fashion to attract young consumers. - **POV Marketing:** Opportunity for brands to use point-of-view photography to create relatable and immersive experiences for consumers. - **Real-life Personality in Marketing:** Opportunity for brands to showcase authenticity and relatability in their marketing campaigns to resonate with young males. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage creative and sensual marketing campaigns to connect with the youth demographic. - **Photography:** Opportunity for photographers and marketing agencies to specialize in point-of-view photography for immersive marketing experiences. - **Branding and Marketing:** Companies can focus on creating campaigns that showcase authenticity and relatability to attract young male consumers. ## Related on Trend Hunter - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md) - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Manchester Street Legacy Clothing](https://www.trendhunter.com/trends/northern-quarter.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md)