# Sport-Street Fashion Hybrids Umbro Teams Up with Addict to Launch a Category-Clashing Capsule By Niko Pajkovic | Published 2022-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/umbro-1 References: [hypebeast](https://hypebeast.com/2022/8/umbro-addict-limited-edition-capsule-info) & [umbro](https://www.umbro.com/en/) English sportswear label [Umbro](https://www.trendhunter.com/trends/umbro-4) has partnered with UK-based streetwear brand [Addict](https://www.trendhunter.com/trends/cola-addict-eau-de-parfum) to launch a [limited-edition collection](https://www.trendhunter.com/trends/champion-x-undercover) titled the 'Umbro x Addcit' capsule. The collection expertly blends streetwear styles with performance-focused athletic wear material to deliver five unique pieces. Specific items included in this collaborative capsule include a coach jacket, a football jersey (in a home and away variation), swimming trunks, and a bucket hat. As a whole, the collection utilizes vibrant color schemes, multicolored patterns, and camo designs. In addition, each piece comes dressed with both brands' logo prints and decals. Lastly, all of the items have been made from recycled polyesters and, therefore, serve to support both labels' commitment to sustainability. Interested consumers can find the entire collection available to purchase on Umbro's UK website. Image Credit: Umbro ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 84% | Activity: 31% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Athletic-streetwear Crossovers:** There is an opportunity for companies to merge the style of urban streetwear with athletic performance fabric and design. - **Sustainable Sports Apparel:** Businesses can innovate by producing athletic clothing from sustainable materials to support environmental causes and appeal to conscious consumers. - **Collaborative Limited-edition Collections:** Businesses can create limited edition capsule collections by collaborating with other related brands. ### Who This Affects Most - **Athletic Wear:** Athletic brands can explore the new market opportunities present in urban streetwear. - **Streetwear:** Streetwear companies can create athletic-inspired clothing that stands out with unique designs, patterns, and colors. - **Sustainability:** Sustainable brands can focus on producing high-performance athletic wear that is eco-friendly and functional. ## Related on Trend Hunter - [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md) - [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Sustainable Sports Apparel](https://www.trendhunter.com/trends/undyed.md)