# Air-Cushioned Technology Bags The Umbrill Active Pack Offers Revolutionary Safety for Devices By Michael Hemsworth | Published 2018-12-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/umbrill-active-pack References: [geeky-gadgets](https://www.geeky-gadgets.com/umbrill-air-cushioned-camera-bag-11-12-2018/) & [kickstarter](https://www.kickstarter.com/projects/139853507/umbrill-active-pack) The increasing number of [technology products that consumers are carrying](https://www.trendhunter.com/trends/matrix-backpack) with them has many on the hunt for ways to keep everything protected as they travel or commute like the Umbrill Active Pack. Intuitively designed with the [avid photographer in mind](https://www.trendhunter.com/trends/wotancraft-rider-v2), the pack is capable of offering ample space for your [DSLR, additional lenses, laptop](https://www.trendhunter.com/trends/onepro-flex-backpack), tripod, additional clothing and much more. The advanced storage capabilities of the pack doesn't contribute to overt heft as the size s kept modest enough to ensure it's ideal for commuting or exploring a new city. The Umbrill Active Pack sports a crushproof design that utilizes air cushion technology, which means your secured items won't be damaged if the pack takes a tumble or gets dropped at many point. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 22% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Increased Technology Portability:** The growing number of technology products being carried by consumers necessitates innovative solutions to keep them protected on the go. - **Enhanced Storage Capabilities:** Consumers are seeking bags and packs that offer ample space for multiple devices and accessories without being bulky. - **Crushproof Design:** The use of air cushion technology in bags and packs provides a revolutionary solution for protecting valuable items from damage caused by falls or impacts. ### Where This Applies - **Photography Equipment:** The Umbrill Active Pack, designed with photographers in mind, highlights the need for storage solutions that accommodate cameras, lenses, and other accessories. - **Travel and Commuting:** The demand for bags and packs with advanced storage capabilities reflects the growing importance of travel-friendly solutions for carrying technology devices and personal items. - **Consumer Technology Accessories:** The air-cushioned technology seen in the Umbrill Active Pack presents an opportunity for companies to develop additional products that provide impact protection for various consumer electronics. ## Related on Trend Hunter - [Trackable Travel Tech Backpacks](https://www.trendhunter.com/trends/scapade-airpack-backpack.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Shapeshifting Tech Sling Bags](https://www.trendhunter.com/trends/carry-cubo-ishox5.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Airbag-Deploying Travel Backpacks](https://www.trendhunter.com/trends/stan-airbag.md) - [Protective Photography Packs](https://www.trendhunter.com/trends/db-ramverk-pro-backpack.md) - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md) - [Tactical Tech-Infused Backpacks](https://www.trendhunter.com/trends/coalax-lancer300.md) - [Modular Travel Photography Packs](https://www.trendhunter.com/trends/onepro-flex-backpack.md)