# Umbrella Trend Report Discover the Factors Influencing the Bulk of Consumer Parasol Purchases By Jordy E | Published 2012-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/umbrella-trend-report References: [trendreports](http://www.trendreports.com/research/umbrella) Wide-brimmed parasols are necessary for days spent at the beach, as well as for gloomier days with heavy rain forecasts. Whether one invests in the pieces for preventative or in-the-moment usage, these products have remained essential to department and higher end retail stores at the turn of each season. The [Umbrella Trend Report](http://www.trendreports.com/research/umbrella) delves into the expansive array of polka-dot, leopard and even couture-themed canopies. As home owners cannot escape the practical benefits that come with these shaded goods, they are often willing to make sound investments. These investments involve a range of concerns, inclusive of durability, style and the environment. Large brands like Sun Garden and on-the-rise artisans will learn from this report, offering key insight to crowd-sourced information. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 21% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Polka-dot Umbrella Trend:** Opportunity for brands to innovate with unique and eye-catching polka-dot patterns on umbrellas. - **Sustainable Umbrella Trend:** Potential for creating eco-friendly umbrellas using recycled materials or sustainable manufacturing processes. - **Artisan Umbrella Trend:** Chance for up-and-coming artisans to showcase their craftsmanship and unique designs in the umbrella market. ### Industries Being Reshaped - **Department Stores:** Opportunity for department stores to offer a wide range of umbrella styles and designs to cater to different consumer preferences. - **Outdoor Gear Retail:** Disruptive innovation potential for outdoor gear retail stores to introduce innovative features, such as built-in UV protection or wind-resistant materials, to their umbrellas. - **Fashion Retail:** Fashion retailers can capitalize on the umbrella trend by collaborating with designers or introducing trendy umbrella accessories to complement their clothing lines. ## Related on Trend Hunter - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Sturdy Heat Relief Umbrellas](https://www.trendhunter.com/trends/aliz-umbrella.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Umbrella Standpoint Accessories](https://www.trendhunter.com/trends/standpoint.md) - [Large Outdoor Parasol Shades](https://www.trendhunter.com/trends/mega-max.md)