# Coordinated Umbrella Hats 100% Fashion Editorial for W Magazine Shows Best of Fall 2009 By Christina Butty | Published 2009-06-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/umbrella-hats References: [wmagazine](http://www.wmagazine.com/fashion/2009/06/fall_looks?slide=26) This editorial titled 100% Fashion, photographed by Craig McDean and styled by Alex White, exquisitely demonstrates some of [Fall 2009's best offerings](https://www.trendhunter.com/trends/auteur-studios-fall-2025). These photos are part of an editorial for W Magazine for June 2009. One of my favorite photos is the one with the [umbrella hats](https://www.trendhunter.com/trends/trina-turk) that perfectly match the outfits of the models. **Implications** - There is something so surprisingly classy about the way each of the fashion concepts in this editorial exude [elegance, style and sophistication](https://www.trendhunter.com/trends/highdive) all at once. It really isn't hard to see why they were all chosen to represent the best of Fall 2009, and without a doubt they will continue to shape the course of fashion for years to come. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion Concepts:** Exploring unique and elegant fashion ideas that exude style and sophistication. - **Fall 2009 Fashion:** Highlighting the best offerings and trends from the Fall 2009 season. - **Coordinated Accessories:** Embracing the trend of matching accessories, such as umbrella hats, with fashion outfits. ### Industries Being Reshaped - **Fashion Industry:** Discover disruptive innovation opportunities in creating unique, elegant fashion concepts. - **Photography Industry:** Explore innovative ways to capture and showcase fashion trends in editorial photography. - **Accessories Industry:** Tap into the trend of coordinated accessories and develop innovative products that complement fashion outfits. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md)