# Compact Unbreakable Umbrellas This Umbrella Design Keeps You Dry No Matter How Strong the Winds By Farida Helmy | Published 2014-06-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/umbrella-design References: [dezeen](http://www.dezeen.com/2014/06/25/drop-umbrella-ayca-dundar-six-parts-show-rca-2014/) & [coroflot](http://www.coroflot.com/ayca) This genius umbrella design is the perfect solution to overturned umbrellas due to windy days. It is also perfect for the forgetful types who always end up leaving this essential accessory behind because it never fits in jackets or handbags. Designed by [Royal College of Art](https://www.trendhunter.com/trends/phytosymbiosis) graduate Ayca Dundar, the umbrella design is unique because it literally redesigns the foundations of the umbrella. The new design is made-up of a [pop-up canopy](https://www.trendhunter.com/trends/novara) with six parts -- to make sure it doesn't break when blown inside out like typical umbrellas. Normal designs for umbrellas have a structure which make them fragile and so when strong winds come your way it is almost guaranteed the rigid structure turns inside out. The 'Drop Umbrella' however is more flexible which lets umbrellas go back to their natural state easily and without breaking. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 32% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Compact Umbrellas:** Compact umbrella designs that prioritize functionality and portability offer disruptive innovation opportunities for the travel industry. - **Unbreakable Umbrellas:** Innovations in durable yet lightweight materials for umbrella designs could disrupt the outdoor gear industry and provide opportunities for sustainable manufacturing. - **Canopy Redesign:** Redesigning the canopy structure of umbrellas to better withstand strong winds provides opportunities for disruption in the fashion and accessories market as well as advancements in engineering and materials science. ### Where This Applies - **Fashion Accessories:** Disruptive innovation opportunities lie in the development of stylish and functional umbrellas for the fashion and accessories market. - **Outdoor Gear:** Innovations in umbrella materials and designs could disrupt the outdoor gear industry and provide environmentally sustainable solutions for outdoor enthusiasts. - **Travel:** Compact umbrella designs that prioritize functionality and portability offer disruptive innovation opportunities for the travel industry. ## Related on Trend Hunter - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Car Roof Luggage Holder](https://www.trendhunter.com/trends/car-storage.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Branch-Like Umbrella Stands](https://www.trendhunter.com/trends/aghsan.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md)