# Transforming Umbrellas Drip-Free Hybrid Combines Waterproof Protection & Handbag By Rose Nazarali | Published 2009-06-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/umbrella-bags References: [dornob](http://dornob.com/transforming-drip-free-umbrella-in-a-handbag-design/) & [yankodesign](http://www.yankodesign.com/2008/01/23/wet-umbrellas-no-more/) The Inside Out Umbrella by Seung Hee Son is a practical and stylish way to carry your umbrella without leaving a trail of water drops. This transforming umbrella inverts itself as it collapses into a [handbag](https://www.trendhunter.com/trends/ultix-outdoors-superpack), ensuring that all the water is contained within the purse. Check out the gallery above for a diagram of the Inside Out Umbrella’s transformation. **Implications** - Today's designers are recognizing the [little problems of daily life](https://www.trendhunter.com/trends/soom) and creating ways to solve them. Something like the excess water on an umbrella is often ignored, but can cause a damper on anyone's day. Companies can inspect the daily occurrences of adult life and find ways to serve a niche. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Transforming Umbrellas:** With the Inside Out Umbrella, the trend is towards practicality and style in rain protection, making it a disruptive innovation opportunity in the fashion industry. - **Drip-free Accessories:** Designers are recognizing the little problems of daily life and creating ways to solve them, opening up disruptive innovation opportunities in accessories and fashion industries. - **Invisible Upgrades:** Transforming Umbrellas are an example of a simple, yet innovative solution to a common problem, showing the need for more invisible/hidden upgrades across many industries. ### Industries Being Reshaped - **Fashion Industry:** The Inside Out Umbrella's practical and stylish approach to rain protection makes fashion a disruptive innovative opportunity in rainwear and accessories. - **Accessories Industry:** The Inside Out Umbrella is a disruptive innovation opportunity in the accessories industry, showing the potential for practical and stylish combinations in other products. - **Houseware Industry:** Transforming Umbrellas could have disruptive innovation opportunities in the houseware industry, with potential to transform other everyday items into practical, space-saving solutions. ## Related on Trend Hunter - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Transforming Umbrella Stands](https://www.trendhunter.com/trends/split-1.md) - [Branch-Like Umbrella Stands](https://www.trendhunter.com/trends/aghsan.md) - [Wall-Mounted Umbrella Stands](https://www.trendhunter.com/trends/umbrella-1.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Artful Sculptural Umbrella Stands](https://www.trendhunter.com/trends/inbetween-umbrella.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Car Roof Luggage Holder](https://www.trendhunter.com/trends/car-storage.md)