# Posh Paper Bag Handles The Umbra Pratt Clutch Clip Spices up Loose Lunchbags By Olivia123 | Published 2011-05-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/umbra-pratt-clutch-clip References: [design-milk](http://design-milk.com/umbra-x-pratt/) & [designwarrior.net](http://www.designwarrior.net/clutch-clip-handles-for-paper-bags/) The Umbra Pratt Clutch Clip has such a simple design, yet an extremely useful purpose and makes it hard to believe we ever lugged our lunches around without it! This petite piece of plastic turns [paper bags into purses](https://www.trendhunter.com/trends/telfar-plastic-bag). The handle simply clips onto the top of the bag, closing and protecting your lunch while also acting as a handle. Clutch and crinkle your brown bags no more, this handle will have you toting your tacos in style. This ingenious invention is guaranteed to give your boring [brown bag some bling](https://www.trendhunter.com/trends/chip-bag-purse). The Umbra Pratt Clutch Clip was designed by Jeff Rubio and took the winning prize for the 7th UmbraxPratt design competition. This classy clip comes in a variety of very chic designs which are sure to suit any lunch lugger. The Umbra Pratt Clutch Clip turns [plain paper bags into posh purses](https://www.trendhunter.com/trends/pouch-purse). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Lunch Bag Handles:** There is an opportunity to create more innovative and stylish lunch bag handle designs. - **Eco-friendly Lunch Accessories:** There is a trend towards creating more eco-friendly and reusable lunch accessories, such as the Pratt Clutch Clip. - **Transformative Kitchen Gadgets:** There is a growing trend towards developing transformative kitchen gadgets and tools that can enhance the functionality and appearance of everyday products, such as paper bags. ### Where This Applies - **Food and Beverage Packaging:** The food and beverage packaging industry can benefit from incorporating more innovative and stylish designs for lunch bag handles. - **Eco-friendly Products:** The eco-friendly products industry can explore opportunities to create more reusable and sustainable lunch accessories, such as the Pratt Clutch Clip. - **Consumer Goods:** The consumer goods industry can leverage the trend towards transformative kitchen gadgets by developing more products that can enhance the functionality and aesthetics of everyday items, such as paper bags. ## Related on Trend Hunter - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Crinkle Fry-Inspired Clips](https://www.trendhunter.com/trends/fries-clips.md) - [Note Clip Organizers](https://www.trendhunter.com/trends/note-clip.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Vibrant Luggage Connectors](https://www.trendhunter.com/trends/luggage-connector.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md)