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# Fab Fishy Flats
The Umbra 'FishHotel' Lets Goldie Live Up-Scale

By Amelia Roblin | Published 2010-09-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/umbra-fishhotel
References: [craziestgadgets](http://craziestgadgets.com/2010/09/20/a-hotel-for-fish/) & [amazon](http://www.amazon.com/gp/product/B0033FGDRS?ie=UTF8&linkCode=as2&camp=1789&creative=390957&creativeASIN=B0033FGDRS&tag=trenhunt0f-20)

Designed by Teddy Luon, the Umbra 'FishHotel' is a classy alternative to your goldfish's simple spherical habitat. This [pet accessory](https://www.trendhunter.com/trends/giobagnara) won the Canadian Build a Better Competition, and its no wonder because of its [modular stackable design](https://www.trendhunter.com/trends/wonder-blocks) and delightful aesthetic.

Capable of forming a [complete aquatic condominium](https://www.trendhunter.com/trends/nereid-marine-habitat), the Umbra 'FishHotel' makes fish-loving fashionable. With different species in different units, unfriendly water-dwelling neighbors can be kept separate.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 72% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Modular Fish Habitats:** The trend of modular fish habitats presents an opportunity for innovative designs that cater to both functionality and aesthetics.
- **Upscale Pet Accessories:** The trend of upscale pet accessories opens up a market for stylish and luxurious products, such as the Umbra 'FishHotel'.
- **Separate Fish Living Spaces:** The trend of separate fish living spaces creates a need for innovative solutions that promote harmonious cohabitation between different species.

### Industries Being Reshaped

- **Pet Decor and Furniture:** The pet decor and furniture industry can explore the market potential for upscale and modular fish habitats like the Umbra 'FishHotel'.
- **Aquatic Pet Supplies:** The aquatic pet supplies industry can capitalize on the trend of separate fish living spaces by offering innovative products that allow fish owners to maintain multiple species in one aquarium.
- **Luxury Pet Products:** The luxury pet products industry can tap into the trend of upscale pet accessories by developing high-end and aesthetically pleasing fish habitats like the Umbra 'FishHotel'.

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