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# Ethnically Urban Runways
The UMASAN Spring/Summer 2015 Collection is Nomadic

By Jana Pijak | Published 2014-07-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/umasan-springsummer-2015
References: [fuckingyoung.es](http://fuckingyoung.es/umasan-springsummer-2015/) & [umasan-world](http://www.umasan-world.com/)

Designers Anja and Sandra Umann presented their UMASAN Spring/Summer 2015 collection during [Mercedes-Benz Fashion Week Berlin](https://www.trendhunter.com/trends/amg-parfum). The menswear line took on a nomadic inspiration and presented the label's fans with a range of layered and dynamically draped pieces.

Standouts from the runway show included the label's sculptural wool and cotton staples that were styled with removable hood accessories and [practical carryalls](https://www.trendhunter.com/trends/at-the-edge-of-time).

The presentation's theme was nomadic and ethnically inspired as models took to the stage in culturally-infused silhouettes and tribal-themed makeup looks. The guys resembled [urban nomads](https://www.trendhunter.com/trends/topologie-1) in outerwear pieces that were light-weight and loose-fitting.

These menswear pieces were paired with red, linear face paint that was an understated translation of traditional cosmetics, often worn by native tribe members.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 77% | Activity: 33% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Nomadic Fashion:** Incorporate cultural and ethnically-inspired elements into fashion design, such as practical carryalls and tribal-themed makeup.
- **Layered Sculptural Staples:** Create innovative and practical design pieces that are easily adaptable and can be combined and layered in different ways.
- **Urban Nomads:** Design comfortable, versatile and loose-fitting outerwear pieces that reflect a modern-day nomadic lifestyle.

### Where This Applies

- **Fashion:** Experiment with different cultural elements, textures, and styles to create layered and versatile fashion designs.
- **Beauty:** Incorporate traditional tribal makeup techniques into modern beauty routines, creating unique and culturally-inspired looks.
- **Textile:** Develop innovative and sculptural textile techniques that can be used in the creation of practical and versatile fashion and utility designs.

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