# Fifth Flavor Seasoners ‘Umami Spray’ Adds Another Dimension to Edibles By Courtney Scharf | Published 2012-06-15 | Updated 2012-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/umami-spray References: [refinery29](http://www.refinery29.com/mens-gifts/slideshow) & [umami](https://www.umami.com/shop/umami-spray) Incorporating the ever-intoxicating fifth flavor, ‘[Umami Spray](https://www.trendhunter.com/trends/noma-projects)’ is a straightforward way to add more deliciousness to virtually anything. Demonstrated with an accompanying video, the spray adds a certain [undefinable depth to meats](https://www.trendhunter.com/trends/miso-teriyaki-bbq-sauce) and other dishes. Created by a restaurant whose entire brand revolves around this taste, buyers can rest assured that this is an expert-created product proven in its excellence. The product is essentially a wonderful flavor paired with a novel means of packaging, meaning that this is sure to cause a stir in the [seasoning industry](https://www.trendhunter.com/trends/bosh-seasonings). A little bit of mystery combined with guaranteed tastiness, this product is bound to succeed. Adding irresistible flavor with a fun means of doing so, the ‘Umami Spray’ is a Father’s Day-friendly and affordable way to add more interest to meals. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Umami Enhancement:** Opportunity for innovative products and services that enhance the umami flavor in foods and drinks. - **Novel Packaging:** Opportunity for developing new packaging techniques and technologies for seasoning and flavoring products. - **Gourmet Convenience:** Opportunity for introducing gourmet-level flavor and ease to home cooking and meal preparation. ### Industries Being Reshaped - **Food Seasoning:** Umami-enhancing seasoning and flavoring products for both home and restaurant use. - **Packaging:** Innovative product packaging and dispensing technologies for seasoning and flavoring products. - **Meal Delivery:** Meal preparation and delivery services that incorporate high-quality umami-enhancing seasonings and flavors. ## Related on Trend Hunter - [Edible Savory Sprays](https://www.trendhunter.com/trends/tofurky-gravy-spray.md) - [Brussels Sprouts Seasoning Mixes](https://www.trendhunter.com/trends/the-honest-umami-sprout-mix.md) - [Umami Flavor Enhancers](https://www.trendhunter.com/trends/garum.md) - [Umami Condiment Bundles](https://www.trendhunter.com/trends/noma-projects.md) - [Everyday MSG Seasonings](https://www.trendhunter.com/trends/msg-based-seasoning.md) - [Flavor Perception Studies](https://www.trendhunter.com/trends/doenjang-soup.md) - [Playful Multipurpose Seasonings](https://www.trendhunter.com/trends/flavor-maker-seasonings.md) - [Bath Bomb-Like Cooking Products](https://www.trendhunter.com/trends/flavour-bombs.md) - [Umami Miso Food Flavorings](https://www.trendhunter.com/trends/miso-flavor.md)