# Parmesan Cheese-Infused Gins Audemus Spirits Launches Savory New Spirit in the UK, Umami Gin By Niko Pajkovic | Published 2022-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/umami-gin References: [barmagazine](https://barmagazine.co.uk/audemus-spirits-adds-umami-gin-to-its-uk-portfolio/) & [audemus-spirits](https://audemus-spirits.com/)  European spirit maker Audemus Spirits has launched [Umami Gin](https://www.trendhunter.com/trends/umami-brew) in the UK following its success in the Australian and French markets. Interestingly, the new expression differs greatly from traditional gins; it is made by infusing ingredients that create a savory (umami) flavor, rather than those that deliver the refreshing, herbaceous taste gin drinkers might be used to. In particular, Umami Gin derives its [savory flavor](https://www.trendhunter.com/trends/cacio-e-pepe-martini) from a combination of [Sicilian capers](https://www.trendhunter.com/trends/monkey-47-distillers-cut-edition-14), which are distilled under a vacuum at 45 degrees, and Parmigiano-Reggiano, a glutamate-rich ingredient that activates the tongue's ability to taste umami. In addition, the spirit is further infused with juniper distillates and bergamot before being aged in cognac barrels for several months. "Our mission at Audemus Spirits is to showcase spirits in new and innovative ways for consumers and bartenders alike to enjoy their favorite drinks in a new light. We looked forward to seeing some experimentation with our Umami Gin," said Founder of Audemus Spirits, Miko Abouaf Image Credit: Umami ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 76% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Savory Spirits:** As seen with Audemus Spirits' Umami Gin, spirits infused with savory ingredients, rather than the traditional herbaceous ones, can disrupt the spirits industry and appeal to a new and curious customer base. - **Umami Flavors:** As the fifth taste profile, umami flavors can be incorporated into spirits and other industries to create innovative and unique products. - **Barrel Aging:** Barrel aging outside of traditional whiskey and rum can give spirits a new lease on life by adding complexity and depth to their flavor profiles, making them more appealing to discerning customers. ### Industries Being Reshaped - **Spirits:** The spirits industry can innovate by experimenting with the infusion of unusual, savory ingredients, such as seen in Audemus Spirits' Umami Gin. - **Food and Beverage:** Umami flavors can be incorporated into food and beverage products beyond traditional applications, leading to new taste experiences and expanding product lines. - **Fine Dining:** Restaurants and bars can use innovative spirits like Audemus Spirits' Umami Gin to create unique cocktails and give their customers a memorable dining experience. ## Related on Trend Hunter - [Bacon-Horseradish Gins](https://www.trendhunter.com/trends/savory-gin-spirit.md) - [Umami Gin Expressions](https://www.trendhunter.com/trends/california-dreamgin.md) - [British Cuisine-Inspired Gins](https://www.trendhunter.com/trends/820-spirits-gins.md) - [Fat-Washed Gin Spirits](https://www.trendhunter.com/trends/wa-gyn.md) - [Savory Asparagus Gins](https://www.trendhunter.com/trends/asparagin.md) - [Gin-Infused Panettoni](https://www.trendhunter.com/trends/gininfused-panettone.md) - [Gherkin-Infused Gin Spirits](https://www.trendhunter.com/trends/vive-le-cornichon.md) - [Lime-Sage Gin Spirits](https://www.trendhunter.com/trends/erbe.md) - [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md)