# Consumption-Friendly Face Masks The 'Umai' Face Mask Concept Allows for Eating and Drinking By Michael Hemsworth | Published 2021-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/umai-face-mask-concept References: [tuvie](https://www.tuvie.com/umai-facemask-concept-allows-for-eating-and-drinking-without-taking-it-offf/) The 'Umai' face mask concept has been designed by Ruitao Li as a face covering for travelers to help them stay hydrated and healthy as they spend extended periods on long-haul flights or excursions. The face mask works by being worn just like a traditional face mask, but features a dedicated access port in the front that will accommodate use with a [specialized drinking bottle](https://www.trendhunter.com/trends/the-tumbler-by-air-up). This will allow the wearer to drink water or liquid foods when they are on a flight or in a terminal to ensure they can stay in good health without the need to remove their mask to eat. The 'Umai' face mask concept is ideal for travel, but is also well-suited for professionals who spend extended periods working with a facial covering on to ensure they can [stay well-hydrated](https://www.trendhunter.com/trends/rha-hydra-mask) and fed during their shift. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Consumption-friendly Face Masks:** Opportunity for businesses to develop and market face masks that enable eating and drinking without having to remove them. - **Hydration-focused Wearable Tech:** Opportunity for wearable technology companies to develop hydration monitoring devices to integrate into face masks. - **Multi-purpose Face Coverings:** Opportunity for companies to create face masks that serve multiple functions beyond just covering the nose and mouth. ### Where This Applies - **Travel and Hospitality:** Opportunity for airlines and travel companies to provide Umai face masks to customers to improve their travel experience. - **Healthcare and Safety:** Opportunity for healthcare providers and safety equipment manufacturers to create specialized masks for doctors, nurses and other healthcare workers who need to eat and drink while in a high-risk environment. - **Manufacturing and Industrial:** Opportunity for companies to provide Umai face masks to workers in environments where it is necessary to wear masks for extended periods of time. ## Related on Trend Hunter - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Air-Controlling VR Masks](https://www.trendhunter.com/trends/airres-mask.md) - [Fluidless Scent-Releasing Facemasks](https://www.trendhunter.com/trends/smart-face-mask-1.md) - [Wearer-Analyzing Respirators](https://www.trendhunter.com/trends/ebcare-mask.md)