# Elegant Yacht Club Editorials The Um Novo Olhar Sobre O Classico Fashion Story is Summer-Chic By Jana Pijak | Published 2013-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/um-novo-olhar-sobre-o-classico References: [thefashionisto](http://www.thefashionisto.com/bruno-ventura-ronaldo-martins-rael-costa-playboy-brazil/) & [thefashionisto](http://www.thefashionisto.com) Monochromatic images and boater-approved menswear staples take center stage in the 'Um Novo Olhar Sobre O Classico' image series for [Playboy Brazil](https://www.trendhunter.com/trends/duke-dexter2). Gracing the publication's November issue, this style feature by photographer Cristiano Madureira celebrates [preppy elegance](https://www.trendhunter.com/trends/beams-plus-2). Models Bruno Ventura, Ronaldo Martins and Rael Costa star in the black-and-white image series that is styled by creative duo Mauricio Mariano and Alessandro Lazaro. Donning a light-colored palette, the guys sport [impeccably tailored summer suits](https://www.trendhunter.com/trends/graphpaper-ss26), pleated khaki shorts and fitted white tees that exude an air of comfort and freshness. Paying homage to the work of Pierre Berger, the 'Um Novo Olhar Sobre O Classico' image series for Playboy Brazil highlights a wide range of designer looks from labels that include GANT, Tommy Hilfiger and Topman among others. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Monochromatic Fashion:** The trend of monochromatic fashion is disrupting the traditional color patterns in the fashion industry, providing opportunities for innovative designs and styling. - **Preppy Elegance:** The trend of preppy elegance is redefining menswear staples, creating opportunities for brands to offer sophisticated and tailored summer suits and classic wardrobe essentials. - **Comfortable Chic:** The trend of comfortable chic is revolutionizing men's fashion, opening up possibilities for breathable fabrics and relaxed silhouettes that exude both style and comfort. ### Who This Affects Most - **Fashion:** The fashion industry can take advantage of the monochromatic fashion trend by incorporating bold and minimalist designs that appeal to modern consumers. - **Menswear:** The menswear industry can capitalize on the preppy elegance trend by expanding their offerings to include a wider range of tailored summer suits and refined wardrobe essentials. - **Photography:** The photography industry can benefit from the trend of comfortable chic by exploring fresh approaches to capture the relaxed and effortless style of today's fashion-conscious individuals. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md) - [Coastal Heritage Capsules](https://www.trendhunter.com/trends/oak-bluffs.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)