# Gender-Neutral Menstrual Cups UltuCup Creates Inclusive Products for Non-Binary People & Trans Men By Laura McQuarrie | Published 2019-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultucup References: [allure](https://www.allure.com/story/gender-neutral-menstrual-cup-ultucup) & [ultucup](https://www.ultucup.com/product/menstrual-cups/) Most menstruation products are created and marketed as feminine hygiene products that cater only to cisgender women but a number of brands like UltuCup are now creating gender-neutral period products that favor a more inclusive approach. The UltuCup Menstrual Cup is an [eco-friendly](https://www.trendhunter.com/trends/natracare), [reusable silicone cup](https://www.trendhunter.com/trends/reusable-menstrual-disc) that's available for people of all ages, shapes and experience levels, and is offered in three sizes: Model 1, Model 2 and the Mini cup. While most [menstrual cups on the market](https://www.trendhunter.com/trends/emm) offer similar design features, this one is specifically branded to speak to not just cisgender women but also non-binary individuals and transgender men with menstrual cycles. Notably, the cup is colorless and the brand avoids the use of language that leaves out various consumer groups. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Inclusive Menstrual Products:** Creating menstrual products that cater to individuals beyond cisgender women presents an opportunity for increased inclusivity and market growth. - **Gender-neutral Design:** Introducing gender-neutral design elements in traditionally gendered products can open up new markets and attract a wider consumer base. - **Environmentally-friendly Menstruation:** Creating reusable menstrual products such as menstrual cups reduces waste and presents a sustainable alternative to traditional single-use products. ### Industries Being Reshaped - **Personal Care:** Inclusive and environmentally-friendly menstrual products can disrupt the personal care industry by appealing to a wider consumer base and promoting sustainable practices. - **LGBTQ+ Market:** Designing gender-neutral menstrual products caters to a growing market segment and promotes inclusivity within the LGBTQ+ community. - **Eco-friendly Manufacturing:** The production and marketing of environmentally-friendly menstrual products presents an opportunity for companies to become leaders in sustainability within the manufacturing industry. ## Related on Trend Hunter - [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [Antibacterial Reusable Menstrual Cups](https://www.trendhunter.com/trends/reusable-menstrual-cup.md) - [Antibacterial Menstrual Cups](https://www.trendhunter.com/trends/bfree-cup.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Connected Menstruation Products](https://www.trendhunter.com/trends/smart-menstrual-cup.md)