# Chic Purple-Hued Pictorials UltraViolet by Koty 2 Plays is Sophisticated and Fun By Sarah Robson | Published 2012-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultraviolet-by-koty-2 References: [designscene.net](http://www.designscene.net/2012/07/ultraviolet-koty-2.html) & [koty2](http://www.koty2.com/) UltraViolet by Koty 2 is a beautiful editorial featuring the slim [Violette Rogacka](https://www.trendhunter.com/trends/ultra-violette) from EC Management. Koty 2 captures the model Viola in a series of stunning [ultraviolet and purple-hued pictures](https://www.trendhunter.com/trends/jiyongkim-fw25) that play with different forms of light. Stylist Aga Kopanska and Rozena Grey adorned the model in high-waisted skirts, loose blouses, patterned tops and sophisticated dresses. Aga Kopanska has brushed the model’s eyes with a muted black eyeshadow, lips with dark pink lipstick and her cheekbones with a rosy blush. In some of the captures the model wears exaggerated floral and studded hairpieces that accentuate the model’s face. Koty 2 is a unique “photostorytellers” company that specializes in many categories including food, glamour, travel, fashion, science, shopping and weddings. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Ultraviolet Pictorials:** The use of ultraviolet lighting in photographic shoots introduces opportunities for innovation in the fashion and beauty industries. - **Exaggerated Accessories:** The use of exaggerated hairpieces in photo shoots presents opportunities for innovation in the fashion and beauty industries. - **Photostorytelling:** The application of photostorytelling approaches in fashion photography offers opportunities for innovation and differentiation in the industry. ### Where This Applies - **Fashion:** The fashion industry can harness the use of ultraviolet lighting and exaggerated hairpieces in its photography works to create unique brand differentiation. - **Beauty:** The beauty industry can experiment with ultraviolet lighting and exaggerated hairpieces in its beauty campaigns to showcase unique and creative makeup and hair designs. - **Photography:** The photography industry can innovate by applying photostorytelling techniques in its works, creating more immersive and engaging visual experiences. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Limited-Edition Violet Perfumes](https://www.trendhunter.com/trends/lolita-lempicka-mon-premier.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)