# Ultra-Vibrant Basketball Shoes Nike is Bringing Together the Styles of Kevin Durant & Kyrie Irving By Kalin Ned | Published 2021-05-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ultravibrant-basketball References: [highsnobiety](https://www.highsnobiety.com/p/nike-kyrie-7-ky-d-release-date-price/) These ultra-vibrant basketball shoes will be available to sneaker enthusiasts on June 5th. The model is named 'Kyrie 7' and the design presents a unique fusion of two [Nike](https://www.trendhunter.com/trends/triple-red) athletes—Kevin Durant and Kyrie Irving. For the Kyrie 7 silhouette, the brant "utilized standout colorways from each player's signature line and transferred them to the other athlete's current on-court sneaker." In other words, this [ultra-vibrant basketball model](https://www.trendhunter.com/trends/colors-be-the-palette) brings together Kevin Durant's colorway with Kyrie's signature silhouette. This product will be, without a doubt, in high demand as sneaker and basketball fans alike try to secure a pair. The slick and colorful silhouette will be released at a retail price of $130 USD and fans will have their chance to buy it through Nike [SNKRS](https://www.trendhunter.com/trends/vivid-purple-colorway) platform. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 73% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Athlete-inspired Footwear:** Nike's fusion of Kevin Durant and Kyrie Irving's colors and designs presents an opportunity for athlete-inspired footwear. - **Color Fusion:** The use of standout colors from separate athlete lines making the language of their design interchangeable offers powerful use of color fusion and differentiation. - **Experiential Retail:** The popularity of this basketball shoe among fans could lead to higher demand for experiential retail activations, as stores struggle to create memorable and unique opportunities for consumers. ### Industries Being Reshaped - **Athletic Footwear:** Nike's release of the Kyrie 7 features a unique design that could potentially disrupt the athletic footwear industry with the use of vibrant colors and cross-silo fusions. - **Sports Apparel:** This product is particularly relevant to the sports apparel industry which is experiencing rising interest around health, into new designs with vibrant colors. - **Retail:** If the popularity persists and sells out, it could disrupt the retail industry where the appetite for exclusive, limited release products like this has never been stronger. ## Related on Trend Hunter - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [Agile Eye-Catching Basketball Shoes](https://www.trendhunter.com/trends/anta-kai-1.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/kd-18.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Contrast Tonal Basketball Shoes](https://www.trendhunter.com/trends/ja-2-2.md) - [Athlete-Approved Performance Shoes](https://www.trendhunter.com/trends/kai3-performance-shoe.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md)