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# Jeans-Based Building Materials
The UltraTouch Denim Insulation is Now Available at Lowe's

By Katherinev123 | Published 2012-08-26 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ultratouch-denim-insulation
References: [jetsongreen](http://www.jetsongreen.com/2012/08/recycled-denim-insulation-ultratouch-lowes.html) & [bondedlogic](http://www.bondedlogic.com/construction-products/ultratouch-denim-insulation)

The next time you're re-insulating your home, you might want to consider using Bonded Logic's UltraTouch Denim Insulation. [Cotton-based insulation](https://www.trendhunter.com/trends/casa-la-escocesa) is gaining ground in the home maintenance and building industry, and now [Lowe's](https://www.trendhunter.com/trends/lowes-mylow) is set to carry this eco-friendly building product at 165 of its stores.

The UltraTouch Denim Insulation is a [sustainable building material](https://www.trendhunter.com/trends/cob-brick). It features recycled content, made with 80 percent post-consumer recycled natural fibers, says Jetson Green. What's more, it also doesn't contain any formaldehyde, chemical irritants and VOCs, nor does it give you that irritating itch that normal fiberglass insulation will.

Bonded Logic has also ensured that its denim insulation is easy to use: The product is pre-made with perforations so that you can tear off pieces the same way you would a paper towel, making for quick and simple installation.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 3% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Cotton-based Insulation:** Opportunity for disruptive innovation in the insulation industry by using cotton-based materials instead of traditional fiberglass.
- **Eco-friendly Building Products:** Potential for disruptive innovation in the construction industry by offering sustainable alternatives to traditional materials.
- **Recycled Content Materials:** Opportunity for disruptive innovation in the manufacturing sector by incorporating high levels of post-consumer recycled content into products.

### Who This Affects Most

- **Home Maintenance:** Disruptive innovation opportunities in the home maintenance industry by providing environmentally friendly insulation options.
- **Building:** Opportunity for disruptive innovation in the building industry by offering easy-to-use and sustainable insulation materials.
- **Manufacturing:** Potential for disruptive innovation in the manufacturing industry by developing products with high levels of recycled content.

## Related on Trend Hunter

- [Repurposed Rope Insulators](https://www.trendhunter.com/trends/mammut-loopinsulation.md)
- [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md)
- [Fungal Foam Solutions](https://www.trendhunter.com/trends/mattress-foam.md)
- [Recycled Thermal Packaging](https://www.trendhunter.com/trends/dufaylite.md)
- [Eco-Friendly Polyester Materials](https://www.trendhunter.com/trends/unifi.md)
- [Denim-Upholstered Sofas](https://www.trendhunter.com/trends/denimupholstered-sofas.md)
- [Tunable Insulating Materials](https://www.trendhunter.com/trends/squid-skin.md)
- [Upcycled Denim Waste Furniture](https://www.trendhunter.com/trends/fluff-stack-furniture.md)
- [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md)