# Ultra-Spicy Chicken Fries This Dish is Seasoned with a Peppery Mix of Cayenne and Black Pepper By Katherine Pendrill | Published 2015-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ultraspicy-chicken References: [brandeating](http://www.brandeating.com/2015/08/burger-king-debuts-new-fiery-chicken-fries.html) & [bk](http://www.bk.com/menu-item/fiery-chicken-fries) [Burger King](https://www.trendhunter.com/trends/fiery-nuggets) unveiled an ultra-spicy chicken dish that is sure to knock you out of your seat. The new menu offering is an updated version of the chain's iconic 'Chicken Fries,' which made a return to the Burger King menu earlier this year. While this new dish may look familiar, it packs a much more powerful punch than its predecessor. The new 'Fiery Chicken Fries' are made from white meat chicken, which has been shaped into long strips and then [deep-fried](https://www.trendhunter.com/trends/pickle-fries). The chicken is covered with a unique batter that contains a peppery mix of cayenne, black pepper and other unnamed spices. The ultra-spicy chicken dish is served in an intimidating package, which features a cartoon chicken wearing a flame-emblazoned luchador mask. If you're brave enough to try them, the Fiery Chicken Fries are available at participating Burger King restaurants for a limited time. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 9% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Fast Food:** The popularity of ultra-spicy dishes in fast food chains presents opportunities for restaurants to innovate with hotter flavor profiles. - **Revamped Menu Offerings:** Updating classic menu items with new and bold flavors can drive excitement and interest among consumers. - **Creative Packaging Design:** Eye-catching and unique packaging designs can enhance the appeal of a product and capture consumer attention. ### Who This Affects Most - **Fast Food:** Fast food chains can explore the incorporation of spicier options on their menus to cater to the growing demand for spicy food. - **Food and Beverage:** The introduction of ultra-spicy dishes opens up opportunities for food and beverage companies to develop new products featuring intense and bold flavors. - **Packaging:** Innovative packaging solutions that combine functionality and creativity can create memorable experiences for consumers and differentiate brands. ## Related on Trend Hunter - [Triple-Spiced Chicken Nuggets](https://www.trendhunter.com/trends/fiery-nuggets.md) - [Spicy Collaborative Fries](https://www.trendhunter.com/trends/flamin-hot-chicken-fries.md) - [Spiciness-Themed QSR Menus](https://www.trendhunter.com/trends/burger-king-fiery-menu.md) - [Spicy Pepper QSR Foods](https://www.trendhunter.com/trends/burger-king-ghost-pepper.md) - [Chip-Breaded Chicken Snacks](https://www.trendhunter.com/trends/doritos-chilli-heatwave-chicken-fries.md) - [Spicy Buffalo QSR Items](https://www.trendhunter.com/trends/burger-king-fiery-buffalo.md) - [Spicy Hoagie-Style Sandwiches](https://www.trendhunter.com/trends/fiery-original-chicken-sandwich.md) - [Spicy Saucy Burgers](https://www.trendhunter.com/trends/zinger-drip.md) - [Spicy Sauced Chicken Fries](https://www.trendhunter.com/trends/caliente-cantina-chicken-nacho-fries.md)