# Ultra-Rugged Smartwatches Amazfit Launch T-Rex Ultra Rugged Smartwatch with 20 Days Battery Life By Mickey Phoon | Published 2023-03-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ultrarugged-smartwatches References: [gizmochina](https://www.gizmochina.com/2023/03/21/amazfit-t-rex-ultra-smartwatch-launched-in-us-uk/)  [Amazfit](https://www.trendhunter.com/trends/amazfit-bip-6) has launched its ultra-rugged smartwatch called the T-Rex Ultra in the United States and United Kingdom. This ultra-rugged smartwatch is the most expensive in the brand's T-Rex series. It also comes with a rugged design for outdoor exploration or daily wear. The ultra-rugged smartwatch has a stainless steel bezel and a polymer-made middle frame. There are two colors for consumers: [Abyss Black](https://www.trendhunter.com/trends/abyss) and Sahara. The ultra-rugged smartwatch features an array of technical capabilities, such as its 1.39-inch AMOLED display with a 454 x 454-pixel resolution and its [BioTracker](https://www.trendhunter.com/trends/amazfit-bip-5) PPG biometric sensor, which can be used for monitoring blood oxygen and heart rate levels. The ultra-rugged smartwatch also comes with a 500 mAh battery lasting up to 20 days. Additional features include its four buttons and 10 ATM water resistance. The T-Rex Ultra is available to purchase for $399. Image Credit: Amazfit ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 36% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Ultra-rugged Devices:** Opportunity for manufacturers to create ultra-rugged devices with advanced technical capabilities and longer battery life for outdoor exploration and harsh environments. - **Biometric Sensors:** Growing trend of incorporating biometric sensors in wearable technology for health and fitness tracking, as well as medical monitoring and early disease detection. - **Long Battery Life:** Increasing demand for longer battery life in wearable technology to provide uninterrupted use and convenience for consumers. ### Industries Being Reshaped - **Wearable Technology:** Opportunity for wearable technology companies to develop ultra-rugged smartwatches with advanced technical capabilities and long battery life for outdoor enthusiasts and adventurers. - **Health and Fitness:** Growing trend of incorporating biometric sensors in wearable technology creates opportunities for health and fitness companies to develop new products and services for tracking health and wellness. - **Military and Defense:** Opportunity for military and defense industries to invest in ultra-rugged smartwatches with long battery life and biometric sensors for use in harsh environments and to track soldiers' vital signs. ## Related on Trend Hunter - [Ultra-Rugged Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-8-cerakote-edition.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Rugged Mechanically Inspired Smartwatches](https://www.trendhunter.com/trends/black-shark-gs3-ultra.md) - [Feature-Packed Smartwatches](https://www.trendhunter.com/trends/galaxy-watch-ultra.md) - [Accessible Active Smartwatches](https://www.trendhunter.com/trends/amazfit-active-max.md) - [High-End Affordable Smartwatches](https://www.trendhunter.com/trends/ticwatch-atlas.md) - [Military-Grade Durability Smartwatches](https://www.trendhunter.com/trends/kospet-tank-x1.md) - [Wilderness-Ready Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-7-amoled-edition.md) - [Rugged Satellite Connectivity Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra-3.md)