# Lightweight Fluid Sunscreens BYOMA's Ultralight Face Fluid SPF Protects, Hydrates and Soothes By Laura McQuarrie | Published 2025-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultralight-face-fluid-spf References: [finance.yahoo](https://finance.yahoo.com/news/byoma-launches-ultralight-face-fluid-130000279.html) & [byoma](https://byoma.com/)  Heavy, greasy-feeling formulas deter people from applying their sun care products on a routine basis and [BYOMA's](https://www.trendhunter.com/trends/hydrating-milky-moisturizer) Ultralight Face Fluid SPF is a new launch that pairs [high-level protection](https://www.trendhunter.com/trends/sun-protectors) with a hydrating, [ultra-lightweight formula](https://www.trendhunter.com/trends/moisture-sun-serum). This clinically proven formula is instantly hydrating, brightening and pigmentation-reducing, as well as beneficial for strengthening and maintaining the skin barrier, and decreasing skin sensitivity after 24 hours. Free from alcohol and fragrance, the vegan-friendly Ultralight Face Fluid is available in SPF30 and SPF50 factors fueled by the brand's exclusive Cera-Sun Technology. This formula—which goes on comfortably without leaving evidence of application—unites skin-caring ingredients, including hyaluronic acid for hydration, astaxanthin for antioxidant protection, and ceramides to support skin barrier health. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 91% | Activity: 92% | Freshness: 38% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydration-infused Sun Protection:** Sunscreen products double as skin care, offering hydration and protection, meeting consumer demand for multifunctional personal care items. - **Vegan Sun Care Solutions:** Environmental and ethical considerations drive the rise of plant-based and cruelty-free sun protection, appealing to a growing segment of conscious consumers. - **Invisible Sunscreen Formulations:** Sunscreen innovations prioritize comfortable wear and transparency, solving common issues of residue and skin feel in sun care products. ### Who This Affects Most - **Beauty and Personal Care:** New hybrid sun products that promote skin health alongside UV protection are reshaping traditional beauty regimes. - **Vegan and Clean Beauty:** The expansion of vegan-friendly and non-toxic sun care offerings is transforming ethical beauty into a mainstream pursuit. - **Health and Wellness:** Advancements in sun care that integrate skin barrier health with UV protection are redefining wellness routines and skincare priorities. ## Related on Trend Hunter - [Ultralight Sunscreen Formulas](https://www.trendhunter.com/trends/ultra-violette.md) - [Zinc-Infused SPF Launches](https://www.trendhunter.com/trends/future-fluid.md) - [Lightweight Serum-Like Sunscreen Formulas](https://www.trendhunter.com/trends/serum-spf.md) - [Hydrating Sun Protection Cosmetics](https://www.trendhunter.com/trends/eucerin-advanced-hydration-face-spf-50.md) - [Hydrating Non-Greasy Sunscreens](https://www.trendhunter.com/trends/nongreasy-sunscreens.md) - [Non-Sticky Face Sunscreens](https://www.trendhunter.com/trends/biotherm-sun-care-face-spf50.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md)