# Beer-Branded Indoor Golf Campaigns Michelob's #ULTRAIndoorOpen Supports United Way's COVID-19 Fund By Riley von Niessen | Published 2020-04-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ultraindooropen References: [twitter](https://twitter.com/MichelobULTRA/status/1241138557479198721) & [unitedway.org](https://www.unitedway.org/recovery/covid19) While golf courses may be closed until social distancing measures are no longer necessary, [Michelob ULTRA](https://www.trendhunter.com/trends/michelob-ultra1) is looking to bring those who are missing the greens together by prompting them to show off their indoor skills with its #ULTRAIndoorOpen campaign. Each time a user tags #ULTRAIndoorOpen and #Donation on a picture or video of them practicing their short game inside, the beer brand will donate $1 to [United Way's](https://www.trendhunter.com/trends/guinness-gives-back-1) COVID-19 Community Response and Recovery Fund, up to $500 000. To kick off the campaign, Michelob ULTRA committed $250 000 to the fund. 'To promote the #ULTRAIndoorOpen, Michelob ULTRA joined forces with professional golfer Brooks Koepka, who is seen in the brand's promotional video that was launched on [Twitter](https://www.trendhunter.com/trends/createmybanner-1). Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Indoor Golf Campaigns:** Opportunity for brands to engage golf enthusiasts through indoor golf campaigns. - **Social Media Fundraising:** Utilizing social media platforms for fundraising efforts, combining brand promotion and charitable donations. - **Branding for a Cause:** Opportunity for brands to align with a cause and demonstrate social responsibility through campaigns. ### Sectors Adopting This - **Beverage:** Brands in the beverage industry can create innovative campaigns that connect with consumers and support charitable causes. - **Sports:** Sports industry can explore collaborations with professional athletes to promote campaigns and engage fans. - **Nonprofit:** Nonprofit organizations can leverage partnerships with brands to increase fundraising efforts and community support. ## Related on Trend Hunter - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Golf Caddie-Inspired Beer Campaigns](https://www.trendhunter.com/trends/pga-tour-caddie.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Grass-Roots Golf Gatherings](https://www.trendhunter.com/trends/links-social-tour.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md)