# Luxurious Ultra-Hydrating Masks Vivier's Product is Effective in Diminishing Fine Lines & Wrinkles By Kalin Ned | Published 2020-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultrahydrating-mask References: [en.vivierskin](https://en.vivierskin.com/products/ultra-hydrating-mask) The [Vivier](https://www.trendhunter.com/trends/groundbreaking-skincare-concentrate) Ultra-Hydrating Mask is a luxurious moisturizer that seeks to rehydrate the skin and in doing so—diminish the appearance of [fine lines and wrinkles](https://www.trendhunter.com/trends/biocollagen-facemask). The brand is offering its anti-aging product at an accessible price point too. Those interested in supplementing their routine with the Vivier Ultra-Hydrating Mask can do so at $69 CAD per 48ml. The formula is reported to bring solutions to [dry, sensitive and oily skin types](https://www.trendhunter.com/trends/versalie-skincare), as well as those who have compromised skin post-procedure or mature skin. Vivier suggests that the Ultra-Hydrating Mask should be applied once or twice a week to a cleansed face and neck. After 10 minutes, consumers can rinse off the product with warm water. Image Credit: Vivier ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 39% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Ultra-hydrating Skincare:** The trend of hydrating skincare products that promise to moisturize the skin and diminish appearance of fine lines and wrinkles, such as Vivier's Ultra-Hydrating Mask, are disrupting the traditional approach to anti-aging skincare. - **Accessible Luxury:** Offering effective anti-aging products at an accessible price point, like Vivier's Ultra-Hydrating Mask at $69 CAD, is disrupting the luxury skincare market by making it more inclusive to a wider range of consumers. - **Multi-purpose Products:** Products, like Vivier's Ultra-Hydrating Mask, that offer solutions to dry, sensitive and oily skin types, as well as those who have compromised skin post-procedure or mature skin, are disrupting the traditional approach to skincare by providing a versatile solution to various skin concerns. ### Industries Being Reshaped - **Skincare:** The skincare industry must invest in hydrating and multi-purpose products like Vivier's Ultra-Hydrating Mask to keep up with the trend of accessible and effective anti-aging solutions. - **Luxury Goods:** The luxury goods industry could benefit from the trend of accessible luxury products and should consider offering high-quality skincare solutions at a more accessible price point for consumers. - **Beauty Services:** The beauty services industry must adapt to the trend of multi-purpose products and offer treatments that can address multiple skin concerns, like post-procedure and mature skin, with products like Vivier's Ultra-Hydrating Mask. ## Related on Trend Hunter - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Groundbreaking Skincare Concentrates](https://www.trendhunter.com/trends/groundbreaking-skincare-concentrate.md) - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Luxurious Skincare Holiday Sets](https://www.trendhunter.com/trends/viviers-holiday-gift-sets.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Cooling Sensation Hydrating Masks](https://www.trendhunter.com/trends/sos-mask.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Cell Renewal Cream-in-gels](https://www.trendhunter.com/trends/hyaluron-activ-b3-aqua-creamingel.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md)