# Lip Serum Hybrids Thrive Causemetics Expands Its EmpowerGloss Ultra-Glossy Lip Serum Line By Kalin Ned | Published 2026-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultraglossy-lip-serum References: [thrivecausemetics](https://thrivecausemetics.com/products/empowergloss-ultra-glossy-lip-serum?variant=42732985319514)  Thrive Causemetics has expanded its EmpowerGloss Ultra-Glossy Lip Serum line with the introduction of two new shades — Ava, a pink orchid hue, and Liliana, a deep berry tone. The addition of these two nuances brings the total to ten shades of this high-shine formula. As the name may already hint at, the EmpowerGloss Ultra-Glossy Lip Serum combines the benefits of a revitalizing serum with the finish of a [glossy lip product](https://www.trendhunter.com/trends/glow-reviver-lip-oil). The buildable [serum-gloss hybrid](https://www.trendhunter.com/trends/solid-serum-lip-tint) is designed to deliver up to twenty-four hours of hydration through Revitalizing Lip Quench Technology, which deeply moisturizes and supports the skin's natural repairing process while [visibly enhancing lip fullness](https://www.trendhunter.com/trends/plump-ambition), smoothness, and texture over time. The lightweight, non-sticky formula glides on smoothly without feeling heavy or goopy. Image Credit: Thrive Causemetics ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 37% | Activity: 47% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Serum-gloss Hybrids:** Emergence of products that blend active serums with glossy finishes creates potential for multifunctional cosmetics that treat and beautify simultaneously. - **Extended Hydration Formulas:** Advances in long-lasting moisturizing technologies point toward formulations that maintain lip health and appearance for full-day wear without reapplication. - **Shade Diversification for Inclusivity:** Expansion of nuanced shade ranges reflects a move toward inclusive color systems that cater to broader skin tones and personal expression preferences. ### Who This Affects Most - **Beauty and Personal Care:** Market demand for hybrid treatment-makeup products could reshape product lines and consumer expectations across mass and prestige beauty brands. - **Cosmetic Ingredients and Formulation:** Innovation in delivery systems and moisturizing actives suggests opportunities for ingredient suppliers to develop next-generation polymers and bioactive complexes tailored to lip applications. - **Retail and E-commerce Beauty:** Growth of shade-extensive, multifunctional items may drive new merchandising strategies and personalized digital try-on experiences in online and brick-and-mortar channels. ## Related on Trend Hunter - [Spicy Sauce Lip Glosses](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses.md) - [Wishlist-Spotlighting Billboards](https://www.trendhunter.com/trends/sephora-holiday-billboard.md) - [Sensorial Beauty Pop-Ups](https://www.trendhunter.com/trends/gimme-gummy-bar.md) - [Jelly-Like Lip Glosses](https://www.trendhunter.com/trends/jelly-job.md) - [Pressed Powder Phone Grips](https://www.trendhunter.com/trends/pressed-powder-phone-grip.md) - [Customizable Gloss Bottles](https://www.trendhunter.com/trends/self-made-bottle.md) - [Dimensional Hydrating Glosses](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [3-in-1 Flyaway Wands](https://www.trendhunter.com/trends/pequi-flyaway-gel.md)