# Celebrity-Launched Beauty Mists Rare Beauty by Selena Gomez Boasts an Ultra-Fine Mist By Kalin Ned | Published 2022-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultrafine-mist References: [sephora](https://www.sephora.com/ca/en/product/always-an-optimist-4-in-1-mist-mini-P501035) [Rare Beauty](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty) by Selena Gomez makes a nourishing and refreshing ultra-fine mist available to consumers. The glow-boosting product includes niacinamide, sodium hyaluronate, and a specialty botanical blend of lotus, gardenia, and white waterlily. While niacinamide works to improve the skin's appearance, sodium hyaluronate delivers subtle hydration that has a plumping effect. Finally, the botanical blend delivers soothing and nourishing properties. The formulation of the ultra-fine mist is completely vegan and cruelty-free. Rare Beauty by Selena Gomez offers the Mini Always an Optimist 4-in-1 Mist in a travel-friendly format so individuals can [hydrate, prime, set, and refresh](https://www.trendhunter.com/trends/antioxidant-face-mist) their skin while on the go. This multi-functional formulation is best suited to dry, combo, and oily skin. Rare Beauty by Selena Gomez is another example of how celebrities embark on beauty entrepreneurship. Image Credit: Sephora ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity-owned Brands:** The success of Selena Gomez's Rare Beauty highlights a trend in celebrity-driven beauty brands and a potential opportunity for other celebrities to leverage their influence in this space. - **Multi-functional Beauty Products:** The 4-in-1 mist from Rare Beauty is the latest addition to a growing trend of multipurpose beauty products, which provides an opportunity for companies to disrupt the traditional beauty industry by offering more versatile and convenient products. - **Vegan & Cruelty-free Beauty Products:** The popularity of vegan and cruelty-free products like Rare Beauty's ultra-fine mist reflects a growing trend among consumers in favor of animal-friendly beauty brands, creating a potential disruptive opportunity for companies to invest in these types of formulations. ### Who This Affects Most - **Celebrity-endorsed Beauty Products:** The rise of Rare Beauty and similar celebrity-endorsed products creates an opportunity for innovative partnerships and collaborations between brands and high-profile figures in the entertainment industry. - **Beauty Products for On-the-go Consumers:** Rare Beauty's travel-sized 4-in-1 mist taps into a growing trend of products catering to busy, on-the-go consumers, presenting opportunities for companies to create more portable and versatile beauty offerings for consumers. - **Vegan and Cruelty-free Beauty Brands:** The increasing demand for animal-friendly beauty products presents an opportunity for brands to differentiate themselves by creating vegan and cruelty-free formulations, and potentially disrupting the traditional beauty industry. ## Related on Trend Hunter - [Skincare-Infused Setting Sprays](https://www.trendhunter.com/trends/ultra-blur.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md) - [Celebrity Finishing Powders](https://www.trendhunter.com/trends/true-to-myself-tinted-pressed-finishing-powder.md) - [Functional Facial Mists](https://www.trendhunter.com/trends/evian-facial-mists.md) - [Multi-Purpose Face Mists](https://www.trendhunter.com/trends/antioxidant-face-mist.md) - [Smoothing Setting Mists](https://www.trendhunter.com/trends/cloud-set-mist.md) - [Energizing Wellness Mists](https://www.trendhunter.com/trends/wellness-mist.md) - [Purpose-Driven Beauty Collections](https://www.trendhunter.com/trends/stay-vulnerable-mini-glossy-lip-balm-duo.md) - [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md)