# Adult-Focused Chocolate Milk Products Slate Launched Its Ultra-Filtered Chocolate Milk By Daniel Johnson | Published 2020-02-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ultrafiltered-chocolate-milk References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2019/12/01/Slate-debuts-ultrafiltered-chocolate-milk-for-adults-in-a-shelf-stable-can-We-can-bring-it-to-an-entirely-new-audience) & [slatemilk](https://slatemilk.com/) [Slate](https://www.trendhunter.com/trends/ultra-protein-shakes) launched ultra-filtered chocolate milk for adults, which is also lactose-free. The product is [shelf-stable](https://www.trendhunter.com/trends/kinera), as each of the cans undergoes a retort process. Manny Lubin, a co-founder of the company, spoke about how the beverage can cater to adult consumers, "It's known as a kids' drink that's high in sugar in a carton, but if we can reposition it as a functional beverage that's high in protein and tastes great, we think we can bring it to an entirely new audience." Slate's ultra-filtered chocolate milk is sourced from 30 different dairy farms in the upstate New York area, this is done in order to concentrate the protein in the beverage, as well as remove lactose and milk sugar form the product. Due to the way the product is made, Slate chocolate milk contains 50% more protein and 75% lower sugar than most of the chocolate milk products currently on the market. Image Credit: Slate ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Ultra-filtered Chocolate Milk:** Opportunity for disruptive innovation in the dairy industry by creating adult-focused, high-protein, and low-sugar chocolate milk products. - **Lactose-free Beverages:** Opportunity for disruptive innovation in the beverage industry by developing lactose-free alternatives for adult consumers. - **Repositioning Kids' Drinks:** Opportunity for disruptive innovation in the beverage industry by repositioning traditional kids' drinks as functional beverages for adult consumers. ### Industries Being Reshaped - **Dairy:** Opportunity for disruptive innovation in the dairy industry to create high-protein, low-sugar, and lactose-free products for adult consumers. - **Beverage:** Opportunity for disruptive innovation in the beverage industry to develop adult-focused, lactose-free, and functional beverages. - **Health/wellness:** Opportunity for disruptive innovation in the health/wellness industry by offering healthier alternatives to traditional chocolate milk for adult consumers. ## Related on Trend Hunter - [Creamy High-Protein Shakes](https://www.trendhunter.com/trends/ultra-protein-shakes.md) - [Caffeinated Canned Milks](https://www.trendhunter.com/trends/spylt.md) - [Easy-to-Digest Milk Products](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk.md) - [Lactose-Free Chocolate Milks](https://www.trendhunter.com/trends/oak.md) - [Protein-Packed Milk Products](https://www.trendhunter.com/trends/alta-dena-protein-milk.md) - [Protein-Packed Chocolate Milks](https://www.trendhunter.com/trends/trumoo-zero.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md) - [Chocolate Cereal Milk Lattes](https://www.trendhunter.com/trends/canned-lattes.md) - [Ultra-Filtered Flavored Protein Milks](https://www.trendhunter.com/trends/barebells-milk-drink.md)