# Pride-Themed Comfortable Sneakers adidas Adds Its New UltraBOOST S&L to Its Pride Pack for SS20 By Amy Duong | Published 2020-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultraboost-sl References: [hypebeast](https://hypebeast.com/2020/5/adidas-ultraboost-sl-pride-fy5347-release-date-info) & [adidas](https://www.adidas.com/us/ultraboost-s-l-pride-shoes/FY5347.html) Sportswear brand adidas introduces the new UltraBOOST S&L sneaker model as the latest addition to its Pride Pack this Spring/Summer 2020 season. The footwear celebrates pride and does so with a colorful palette as per usual, adorning the familiar model with six colors -- red, orange, yellow, green, blue, and purple. The tones detail the six stripes over the black leather cage at the sneaker's midfoot area, all in a different hue. The lateral side features red, orange, and yellow, as a warmer look, whereas the medial side boasts cooler tones with purple, blue, and green. The six colors are also found on the lace tips and a themed detail accents the insole. Rounding out the model is text that reads "We are proud and unapologetic, and we encourage you to be the same. Love unites." Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Pride Fashion Footwear:** Opportunity for companies to create more inclusive products for the LGBTQ+ community and allies. - **Colorful Sneakers:** Colorful sneakers are a growing trend in the fashion industry, with a rising demand for unique yet comfortable footwear. - **Social Justice Branding:** Branding with social justice messaging and values to connect with younger consumers and drive impact. ### Sectors Adopting This - **Sportswear:** Sportswear companies can create diverse and inclusive products with colorful designs for athletic and casual wear. - **Fashion:** Fashion brands can incorporate social justice messaging into their products to appeal to socially conscious younger consumers. - **Marketing and Advertising:** Marketing agencies can help brands create effective social justice messaging to communicate their values and connect with consumers. ## Related on Trend Hunter - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md)