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# Ceramic Pottery-Inspired Sneakers
END. and adidas Unveil the New 'Ultraboost OG Ceramic Craze'

By Niko Pajkovic | Published 2022-08-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ultraboost-og-ceramic-craze
References: [acquiremag](https://www.acquiremag.com/style/end-adidas-ultraboost-og-ceramic-craze) & [endclothing](https://www.endclothing.com/ca/features/end-x-adidas-ultraboost-og-ceramic-craze-register-now-on-end-launches?awc=17185_1660640556_1ecf975074ac56f39536baa967129fb9&utm_source=awin&utm_medium=affiliate&utm_campaign=YIELDKIT+GmbH+-+Content+sites&awc=17185_1660640564_8e1a354b9a3c71ad6b0052ae875922bf)

END. has partnered with sportswear giant adidas to launch an all-new version of the widely popular 'Ultraboost' sneaker model dubbed the 'Ultraboost OG Ceramic Craze.' According to the company, the new sneaker draws inspiration from ceramic pottery, which is why it features an all-around off-white color scheme.

In addition, the shoe features a Primeknit upper fabric construction which is offset by leather heel detailing and suede leather cages. Similar to the classic Ultraboost models. the new Ultraboost OG Ceramic Craze still comes equipped with the same performance-focused tech, including extra-cushioned midsoles.

No doubt, the new tonal sneaker is sure to grab the attention of sneakerheads around the world. For those interested, the 'Ultraboost OG "Ceramic Craze' is set to drop on August 20th.

Image Credit: END.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 70% | Activity: 47% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Ceramic-inspired Sneakers:** Athletic footwear companies can explore the use of materials outside the traditional realm of sports for unique and creative product designs.
- **Tonal Color Scheme:** Brands in the fashion and accessories industry can experiment with monochrome color schemes to create eye-catching and harmonious designs.
- **Performance-focused Technology:** Developers in the sports equipment industry can prioritize integrating durable and cushioning materials into their products to appeal to athletes seeking comfort and performance enhancement.

### Sectors Adopting This

- **Sports Footwear:** Collaborations between fashion and athletic footwear companies offer opportunities for creative and unique product designs.
- **Fashion and Accessories:** The trend of tonal color schemes can be incorporated into clothing and accessories, providing a sleek and coordinated look for fashion-conscious consumers.
- **Sports Equipment:** Meeting the needs of athletes through innovative technology integration can lead to cutting-edge equipment designs that provide a competitive edge for users.

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