# Ultra-Lightweight Running Shoes adidas Running Uneils the UltraBOOST Light Sneaker Model By Amy Duong | Published 2023-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ultraboost-light References: [highsnobiety](https://www.highsnobiety.com/p/adidas-ultraboost-light-ss23/) & [adidas](https://www.adidas.com/us/men-running-shoes) [adidas Running](https://www.trendhunter.com/trends/adizero-adios-pro-evo-1) presents the new [UltraBOOST](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori) Light sneaker model which is the latest to join the series, marking the lightest form of the shoe yet. The sneaker rests on top of the classic BOOST technology that has an improved iteration of the spongey cushioning that is 30% lighter and much more comfortable and responsive that its previous versions. The company's Footwear Product Marketing Category Director Simon Lockett tells [Highsnobiety](https://www.trendhunter.com/trends/new-balances-tech-explosion) that “We know that running is personal. Everyone has a different goal and therefore, different requirements for their shoes. That is why we’re continuously looking at ways to improve our products for the adidas running community. Now, thanks to our ground-breaking material innovation — Light BOOST — runners retain the existing benefits of running in an UltraBOOST, but with the bonus of a lighter silhouette.” Image Credit: adidas Running ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 92% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Lightweight Running Shoes:** Opportunities for athletic shoe companies to develop even lighter shoe models utilizing innovative materials. - **BOOST Technology Advancements:** Opportunities for shoe companies to improve the BOOST technology and develop more comfortable and responsive cushioning for athletic shoes. - **Personalized Running Shoes:** Opportunities for shoe companies to customize shoes for runners with different goals and requirements, using advanced technologies and materials. ### Sectors Adopting This - **Athletic Footwear:** The lightweight and comfortable running shoes are a potential disruptive innovation for the entire athletic footwear industry. - **Sports Technology:** Advanced materials, cushioning, and personalized customization are potential disruptive innovations for the sports technology industry. - **Fitness & Health:** Lightweight and comfortable running shoes are also a disruptive innovation opportunity for the fitness and health industry, as they can enhance performance and comfort for runners. ## Related on Trend Hunter - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Speed-Optimizing Running Shoes](https://www.trendhunter.com/trends/adios-pro-4.md) - [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md) - [Ultra-Lightweight Running Shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes.md) - [Bold Vibrant Running Sneakers](https://www.trendhunter.com/trends/takumi-sen-10.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md)